Clip

The Power of Emotion in Storytelling
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1:13:49 - 1:15:47 (01:58)

Tali Sharot discusses how even though she knew the science behind vaccines, hearing Donald Trump's emotional storytelling about a friend with a big needle made her hesitant to give her daughter the autism vaccine. She also talks about how emotion and storytelling can be more powerful than facts, stats, and figures, as seen in the Brexit campaign.

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