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The Science Behind the Maillard Reaction and Food Design
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1:32:36 - 1:37:26 (04:49)

Activation of odor and taste receptors trigger brain areas associated with taste and circuitry within the body, which can result in behaviors like leaning toward or away from a particular taste. The Maillard reaction is a savory reaction that occurs when there is a sugar amino acid reaction, and manufacturers have figured out how to design processed foods to trigger dopamine responses and create textures to enhance taste.

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