Clip

The Value of Adding a Scent
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40:28 - 43:50 (03:21)

The addition of a scent to Febreze made it go from being a big flop to a popular cleaning product, as people enjoyed the sense of accomplishment it brought. A person talks about how purchasing a new, effective vacuum for under $100 greatly improved their quality of life and gave them a sense of satisfaction through seeing the results of their cleaning.

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