Episode
Ariel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
1:08:58
Published: Thu Oct 28 2021
Description
Ariel Helwani (@ArielHelwani) joins Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) to discuss why he decided to leave ESPN to go independent, how he structures his business, how he decided to do MMA, why niches get riches, the power of leaning into controversy, and much more. _____ * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. _____ Show Notes: (05:30) - Ariel's background (13:05) - Leaving ESPN (20:24) - How Ariel drives revenue at his new operation (28:50) - How Ariel originally decided to do MMA (40:00) - Why Ariel gives away his Substack revenue (48:05) - Audience building techniques (58:50) - Leaning into controversy _____ Links: * BreakingT * Ariel Helwani YouTube channel * Helwani Nose (Substack)
Chapters
HubSpot CRM is a one-stop-shop with all the tools businesses need to grow.
00:00 - 00:52 (00:52)
Summary
HubSpot CRM is a one-stop-shop with all the tools businesses need to grow. It's easy to use, free to get started and helps automate tasks, track contact info and deals, and unify team data and customer service.
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
The podcast host interviews Ariel, an independent journalist who recently started his own business and discusses his journey, challenges, and strategies for building a successful independent journalism business.
00:52 - 04:13 (03:20)
Summary
The podcast host interviews Ariel, an independent journalist who recently started his own business and discusses his journey, challenges, and strategies for building a successful independent journalism business.
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
Some listeners may find Ariel's podcast appearance interesting and enjoyable, while others may not be as familiar with the UFC world and may not find it as engaging.
04:13 - 08:13 (04:00)
Summary
Some listeners may find Ariel's podcast appearance interesting and enjoyable, while others may not be as familiar with the UFC world and may not find it as engaging. However, for UFC fans, this episode is highly recommended.
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
The speaker mentions Biz Bing, Chael Sunnen, and himself as examples of successful independent business owners in the field of business journalism and media.
08:13 - 11:32 (03:18)
Summary
The speaker mentions Biz Bing, Chael Sunnen, and himself as examples of successful independent business owners in the field of business journalism and media.
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
The host reflects on his career and the struggles of being a journalist covering MMA, due to his relationship with the UFC, as he experiences a dream realized.
11:32 - 16:00 (04:28)
Summary
The host reflects on his career and the struggles of being a journalist covering MMA, due to his relationship with the UFC, as he experiences a dream realized.
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
The speaker discusses the importance of not staying in a job out of spite and instead pursuing what will bring fulfillment and happiness in life, including seeking support from others.
16:00 - 22:40 (06:39)
Summary
The speaker discusses the importance of not staying in a job out of spite and instead pursuing what will bring fulfillment and happiness in life, including seeking support from others. An ad for the Side Hustle Pro podcast is mentioned.
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
The speaker shares his passion for podcasting and his desire to be more than just an MMA guy by creating his own YouTube channel, Substack, and doing work for The Ring and Vox, among others.
22:40 - 27:19 (04:38)
Summary
The speaker shares his passion for podcasting and his desire to be more than just an MMA guy by creating his own YouTube channel, Substack, and doing work for The Ring and Vox, among others.
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
In this podcast episode, the speaker shares a phrase that encourages doing work that looks like work to others but feels like play to you.
27:19 - 32:18 (04:59)
Summary
In this podcast episode, the speaker shares a phrase that encourages doing work that looks like work to others but feels like play to you. The topic uses MMA and tennis to exemplify the idea.
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
The days of listening to irrelevant content on the radio are over, as people now turn to podcasts for niche-specific content tailored to their interests.
32:18 - 36:31 (04:12)
Summary
The days of listening to irrelevant content on the radio are over, as people now turn to podcasts for niche-specific content tailored to their interests. It is important for podcasters to find their niche in order to attract and retain a dedicated audience.
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
The speaker discusses the three primary forms of media he produces (video, audio, and writing) and touches on the differences between them.
36:31 - 41:30 (04:59)
Summary
The speaker discusses the three primary forms of media he produces (video, audio, and writing) and touches on the differences between them. He compares Joe Rogan's podcast to the Tonight Show and notes the vast differences in viewership.
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
The host discusses the expectations of audiences for free content and the ethics behind offering it for free, using the example of a company called "Breaking Tea".
41:30 - 44:54 (03:24)
Summary
The host discusses the expectations of audiences for free content and the ethics behind offering it for free, using the example of a company called "Breaking Tea".
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
The transcript discusses the trend of celebrities owning restaurants with themed menus, such as Mr.
44:54 - 49:07 (04:12)
Summary
The transcript discusses the trend of celebrities owning restaurants with themed menus, such as Mr. Beast Burger, which can generate passive income for the celebrity owner.
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
The speaker shares advice on audience building and growth tactics for aspiring podcasters, emphasizing the importance of consistency and honesty in content creation.
49:07 - 56:59 (07:52)
Summary
The speaker shares advice on audience building and growth tactics for aspiring podcasters, emphasizing the importance of consistency and honesty in content creation. They note that while growth tactics can be useful, it's also important to take breaks and not become overly focused on numbers.
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
The speaker shares about their staffing goals for their media company and mentions Pat McAfee's excellence in media and sports.
56:59 - 1:00:42 (03:42)
Summary
The speaker shares about their staffing goals for their media company and mentions Pat McAfee's excellence in media and sports.
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
The speaker reflects on his experience at ESPN, where he was told to take the high road and keep his authenticity in check.
1:00:42 - 1:05:51 (05:08)
Summary
The speaker reflects on his experience at ESPN, where he was told to take the high road and keep his authenticity in check. He expresses his desire to embrace his true self, a fiery Middle Eastern kid with a complex personality, and connect with his audience on a deeper level.
EpisodeAriel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
PodcastMy First Million
The speaker discusses the pricing and benefits of subscribing to their Substack, which costs $5 per month or $50 per year, and offers a $180 founding member deal.
1:05:51 - 1:07:43 (01:52)
Summary
The speaker discusses the pricing and benefits of subscribing to their Substack, which costs $5 per month or $50 per year, and offers a $180 founding member deal.