Episode
#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
2:24:49
Published: Wed Jan 11 2023
Description
MrBeast is a legendary YouTube creator. Please support this podcast by checking out our sponsors: - House of Macadamias: https://houseofmacadamias.com/lex and use code LEX to get 20% off your first order - Eight Sleep: https://www.eightsleep.com/lex to get special savings - BetterHelp: https://betterhelp.com/lex to get 10% off EPISODE LINKS: MrBeast Main Channel: https://youtube.com/@MrBeast MrBeast Reacts: https://youtube.com/@BeastReacts MrBeast Gaming: https://youtube.com/@MrBeastGaming MrBeast Philanthropy: https://youtube.com/@BeastPhilanthropy MrBeast's TikTok: https://tiktok.com/@mrbeast MrBeast's Twitter: https://twitter.com/MrBeast MrBeast's Instagram: https://instagram.com/mrbeast Feastable's Website: https://feastables.com MrBeast Burger's Website: https://mrbeastburger.com MrBeast's Merch: https://shopmrbeast.com PODCAST INFO: Podcast website: https://lexfridman.com/podcast Apple Podcasts: https://apple.co/2lwqZIr Spotify: https://spoti.fi/2nEwCF8 RSS: https://lexfridman.com/feed/podcast/ YouTube Full Episodes: https://youtube.com/lexfridman YouTube Clips: https://youtube.com/lexclips SUPPORT & CONNECT: - Check out the sponsors above, it's the best way to support this podcast - Support on Patreon: https://www.patreon.com/lexfridman - Twitter: https://twitter.com/lexfridman - Instagram: https://www.instagram.com/lexfridman - LinkedIn: https://www.linkedin.com/in/lexfridman - Facebook: https://www.facebook.com/lexfridman - Medium: https://medium.com/@lexfridman OUTLINE: Here's the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time. (00:00) - Introduction (06:55) - 1 billion views and 1 billion subscribers (12:41) - Mortality (20:04) - Improving YouTube (22:26) - Twitter (27:14) - Brand deals (30:24) - Audience retention (35:03) - Hiring (42:41) - Talking to the camera (47:42) - Brainstorming (1:00:03) - TikTok (1:09:07) - Advice for beginners (1:13:23) - How to grow on YouTube (1:21:07) - Elon Musk and Twitter (1:22:32) - 10 million dollars vs 10 million subscribers (1:29:50) - Going to Antarctica (1:31:35) - Process of making a video (1:36:11) - Overcoming depression (1:47:15) - Building a business (1:55:10) - MrBeast Burger and Feastables (1:59:15) - Creating video games (2:03:24) - Making billions of dollars (2:05:58) - Money vs Happiness (2:12:46) - Mental health (2:19:24) - Love (2:21:32) - Legacy
Chapters
The speaker reminisces about how Macadamia nuts became their sponsor, and how they are both delicious and healthy, but tries to refrain from sexual innuendos.
00:00 - 02:30 (02:30)
Summary
The speaker reminisces about how Macadamia nuts became their sponsor, and how they are both delicious and healthy, but tries to refrain from sexual innuendos.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The key to creating great videos for YouTube and gaining subscribers is to focus on making quality content rather than becoming obsessed with metrics.
02:30 - 09:51 (07:21)
Summary
The key to creating great videos for YouTube and gaining subscribers is to focus on making quality content rather than becoming obsessed with metrics. However, it is also important to take care of one's mental health by acknowledging its importance and seeking help if necessary.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
In this episode, the hosts discuss the potential appeal of space exploration and controversial ethics when it comes to consuming violent content through social media.
09:51 - 13:02 (03:11)
Summary
In this episode, the hosts discuss the potential appeal of space exploration and controversial ethics when it comes to consuming violent content through social media.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The act of contemplating creating a posthumous video can be meditative, as it forces us to confront our own mortality and consider what is truly important in life.
13:02 - 16:54 (03:51)
Summary
The act of contemplating creating a posthumous video can be meditative, as it forces us to confront our own mortality and consider what is truly important in life. By creating a message for our loved ones, we can leave behind a meaningful legacy and help ease the grief they may feel after our passing.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
In this podcast episode, the speaker expresses hope that someone like Elon Musk would find a way to slow down aging so that people could live to be 120 or even 200 years old.
16:54 - 19:36 (02:42)
Summary
In this podcast episode, the speaker expresses hope that someone like Elon Musk would find a way to slow down aging so that people could live to be 120 or even 200 years old.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
In this episode, the host discusses the benefits of having a community on YouTube where users can engage in high-quality discussions and be rewarded for their efforts, similar to Reddit.
19:36 - 23:15 (03:38)
Summary
In this episode, the host discusses the benefits of having a community on YouTube where users can engage in high-quality discussions and be rewarded for their efforts, similar to Reddit. However, the host feels that Twitter provides better-filtered feedback thanks to Twitter Blue.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
Podcast ads are effective because they are integrated into the content and are delivered by the creator of the podcast, making it more engaging and personal for the audience.
23:15 - 31:14 (07:59)
Summary
Podcast ads are effective because they are integrated into the content and are delivered by the creator of the podcast, making it more engaging and personal for the audience. Their effectiveness can result in varying revenue depending on the state of the economy.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The speaker discusses their retention brain and how it works to identify valuable information and calculate viewer attention spans.
31:14 - 34:22 (03:07)
Summary
The speaker discusses their retention brain and how it works to identify valuable information and calculate viewer attention spans.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The speaker discusses how hiring hard workers who are coachable and obsessed with creating good content is more beneficial than hiring someone with a traditional background in content creation.
34:22 - 38:29 (04:07)
Summary
The speaker discusses how hiring hard workers who are coachable and obsessed with creating good content is more beneficial than hiring someone with a traditional background in content creation.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
This podcast discusses how consuming enough viral videos may train your brain to recognize patterns in them, allowing you to predict what will be in them and what will become popular.
38:29 - 42:08 (03:38)
Summary
This podcast discusses how consuming enough viral videos may train your brain to recognize patterns in them, allowing you to predict what will be in them and what will become popular.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The host highlights the importance of delegating decision-making in his company and explains how he has multiple people who are able to think like he does.
42:08 - 45:36 (03:28)
Summary
The host highlights the importance of delegating decision-making in his company and explains how he has multiple people who are able to think like he does.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The hosts discuss the different values of money and how the average person perceives amounts beyond 100K.
45:36 - 54:04 (08:28)
Summary
The hosts discuss the different values of money and how the average person perceives amounts beyond 100K.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The speaker emphasizes the importance of creating thumbnails for videos, especially when creating content that is easily copied.
54:04 - 58:38 (04:33)
Summary
The speaker emphasizes the importance of creating thumbnails for videos, especially when creating content that is easily copied. He gives an example of a friend's video with a distracting thumbnail.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
A YouTuber last year's most followed TikTok creator, whose focus shifted from making 15-minute short films to vertical sub-one-minute videos.
58:38 - 1:02:23 (03:45)
Summary
A YouTuber last year's most followed TikTok creator, whose focus shifted from making 15-minute short films to vertical sub-one-minute videos. Even though the transition seemed difficult, he was not afraid to experiment with different ideas to make his content stand out.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The emergence of new social media platforms and the shift towards vertical content has transformed content creation in the last few years.
1:02:23 - 1:08:28 (06:05)
Summary
The emergence of new social media platforms and the shift towards vertical content has transformed content creation in the last few years. With the right knowledge and strategy, anyone can create viral content and reach a massive audience.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The hosts discuss the importance of a dominant personality for success and share advice on how to grow an already established YouTube channel without losing subscribers.
1:08:28 - 1:15:09 (06:40)
Summary
The hosts discuss the importance of a dominant personality for success and share advice on how to grow an already established YouTube channel without losing subscribers.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The typical viewer of a YouTube video vary as much as their content, so it is important for the creator to get ingrained in the analytics and understand their viewership, tailoring their content accordingly to their tastes and preferences.
1:15:09 - 1:20:29 (05:19)
Summary
The typical viewer of a YouTube video vary as much as their content, so it is important for the creator to get ingrained in the analytics and understand their viewership, tailoring their content accordingly to their tastes and preferences.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
In this podcast, the host explores the potential earnings of a YouTube channel with 10 million subscribers and $10 million, determining the risks and rewards of each option.
1:20:29 - 1:24:20 (03:51)
Summary
In this podcast, the host explores the potential earnings of a YouTube channel with 10 million subscribers and $10 million, determining the risks and rewards of each option.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The topic of shadow banning and censorship on YouTube is discussed, and how it can negatively impact the platform and its users.
1:24:20 - 1:28:42 (04:22)
Summary
The topic of shadow banning and censorship on YouTube is discussed, and how it can negatively impact the platform and its users. There is concern that it is too difficult of a job for a centralized entity, and that decisions regarding what content should be banned or not should be publicly discussed.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
This podcast discusses the importance of fact checking and the possibility of making it easier through technology like Twitter's ability to share context.
1:28:42 - 1:31:20 (02:37)
Summary
This podcast discusses the importance of fact checking and the possibility of making it easier through technology like Twitter's ability to share context. The hosts also recount their experience of climbing an unnamed mountain in Antarctica during an unusually warm day.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The idea of a reality TV show pitting 100 boys against 100 girls for a cash prize is discussed, but the logistics and expenses are deemed too difficult to execute.
1:31:20 - 1:35:10 (03:50)
Summary
The idea of a reality TV show pitting 100 boys against 100 girls for a cash prize is discussed, but the logistics and expenses are deemed too difficult to execute.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
YouTuber discusses the stress and pressure of producing successful videos with multi-million dollar budgets, and the impact of bad reviews on mental health.
1:35:10 - 1:38:54 (03:43)
Summary
YouTuber discusses the stress and pressure of producing successful videos with multi-million dollar budgets, and the impact of bad reviews on mental health.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The fear of becoming irrelevant is a common anxiety shared among content creators, but detachment and self-belief can help alleviate those concerns.
1:38:54 - 1:43:39 (04:45)
Summary
The fear of becoming irrelevant is a common anxiety shared among content creators, but detachment and self-belief can help alleviate those concerns. While many are obsessed with subscribers, followers and TikTok fame, accepting that those numbers do not define success can lead to a healthier and more rewarding experience.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
A discussion about time optimization and the importance of continuous learning for aspiring entrepreneurs, with a brief mention of burger franchises.
1:43:39 - 1:47:30 (03:50)
Summary
A discussion about time optimization and the importance of continuous learning for aspiring entrepreneurs, with a brief mention of burger franchises.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The speaker talks about how focusing on a few companies and understanding their pain points can help him learn more about running a business and become a better leader through experience and learning from past failures.
1:47:30 - 1:50:27 (02:57)
Summary
The speaker talks about how focusing on a few companies and understanding their pain points can help him learn more about running a business and become a better leader through experience and learning from past failures.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The speaker shares how a wrong approach to lighting and audio, among other factors, could jeopardize the outcome of a film project, and the eventual solution was to take control and lead the project hands-on with a colleague.
1:50:27 - 1:55:10 (04:43)
Summary
The speaker shares how a wrong approach to lighting and audio, among other factors, could jeopardize the outcome of a film project, and the eventual solution was to take control and lead the project hands-on with a colleague.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
Sales of Beastburger exceeded expectations, with six figure sales and high demand causing sellouts in local stores.
1:55:10 - 2:00:33 (05:22)
Summary
Sales of Beastburger exceeded expectations, with six figure sales and high demand causing sellouts in local stores. The company may soon be expanding to even more locations.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The speaker expresses interest in promoting physical goods like Beast Burger and Feastables to his fans as compared to software.
2:00:33 - 2:03:22 (02:49)
Summary
The speaker expresses interest in promoting physical goods like Beast Burger and Feastables to his fans as compared to software. The advantage of software is that the fans can use it as soon as it is promoted, unlike in physical goods.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
MrBeast talks about his business strategy for reaching $100 billion, which involves getting 100 million views on videos and opening up multiple Beast Burger locations while obsessing over creating a great product for his audience.
2:03:22 - 2:06:05 (02:43)
Summary
MrBeast talks about his business strategy for reaching $100 billion, which involves getting 100 million views on videos and opening up multiple Beast Burger locations while obsessing over creating a great product for his audience.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The podcast discusses the psychological challenges that come with wealth and fame, including trust issues and the pursuit of happiness through accomplishment and altruism.
2:06:05 - 2:10:11 (04:05)
Summary
The podcast discusses the psychological challenges that come with wealth and fame, including trust issues and the pursuit of happiness through accomplishment and altruism.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The speaker suggests that instead of trying to "flip a switch" and suddenly start bodybuilding or building companies, it's more successful to surround oneself with like-minded individuals and gradually transition into the new focus.
2:10:11 - 2:13:13 (03:02)
Summary
The speaker suggests that instead of trying to "flip a switch" and suddenly start bodybuilding or building companies, it's more successful to surround oneself with like-minded individuals and gradually transition into the new focus.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The people you surround yourself can have a significant impact on your mental and physical health.
2:13:13 - 2:17:11 (03:57)
Summary
The people you surround yourself can have a significant impact on your mental and physical health. It is important to choose uplifting and supportive individuals and avoid those who bring negativity or stress into your life.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The speaker reflects on the importance of finding a partner who helps you grow and be a better person, rather than someone who encourages harmful or negative behaviors.
2:17:11 - 2:21:56 (04:45)
Summary
The speaker reflects on the importance of finding a partner who helps you grow and be a better person, rather than someone who encourages harmful or negative behaviors. They also discuss how spending time with their partner helps them relax and turn off their busy mind.
Episode#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
PodcastLex Fridman Podcast
The speaker expresses admiration towards the person being interviewed for their kindness and ability to help so many people through their various businesses and ventures, and jokingly requests to play board games with them.
2:21:56 - 2:24:58 (03:02)
Summary
The speaker expresses admiration towards the person being interviewed for their kindness and ability to help so many people through their various businesses and ventures, and jokingly requests to play board games with them.