Episode

#255 - Rory Sutherland - The Psychology Of Irrationality
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1:10:30
Published: Mon Dec 07 2020
Description

Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author. 2020 is the year of change. Human behaviour is far less rational and sophisticated than we might claim. Combine these two and you have the ideal breeding ground for a Rory episode. Expect to learn what Rory thinks about my new Bear or Bull game, his opinions TikTok and OnlyFans, why sticking your genitals in a Dyson AirBlade is a bad idea, how Rory would advise Boris, why credit card numbers are ridiculous and much more... Sponsor: Get 2 weeks Free Access to the State App at https://apple.co/36nNALG (discount automatically applied) Extra Stuff: Buy Alchemy - https://amzn.to/2KQHxXH  Follow Rory on Twitter - https://twitter.com/rorysutherland  Get my free Ultimate Life Hacks List to 10x your daily productivity → https://chriswillx.com/lifehacks/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact 

Chapters
State App is a breathwork app that offers a two week free trial and costs either $2.99 a month or $24.99 a year.
00:00 - 09:21 (09:21)
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Breathwork
Summary

State App is a breathwork app that offers a two week free trial and costs either $2.99 a month or $24.99 a year. It is a scientifically proven method to manage anxiety, calm the mind, and get into an optimal state of alertness or relaxation.

Episode
#255 - Rory Sutherland - The Psychology Of Irrationality
Podcast
Modern Wisdom
The ergodicity debate is a topic in mathematics that deals with the mathematics of optimization under multiplicative dynamics.
09:21 - 11:49 (02:28)
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Mathematics
Summary

The ergodicity debate is a topic in mathematics that deals with the mathematics of optimization under multiplicative dynamics. The debate is about the effectiveness of statistical methods when applied to decision making in different environments.

Episode
#255 - Rory Sutherland - The Psychology Of Irrationality
Podcast
Modern Wisdom
The effectiveness of collective decision-making depends on the consensus of everyone involved, which can be compromised by electronic voting systems and postal voting, with the possibility of fraud at scale being a concern.
11:49 - 17:06 (05:16)
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Voting
Summary

The effectiveness of collective decision-making depends on the consensus of everyone involved, which can be compromised by electronic voting systems and postal voting, with the possibility of fraud at scale being a concern.

Episode
#255 - Rory Sutherland - The Psychology Of Irrationality
Podcast
Modern Wisdom
Widespread postal voting has raised concerns for the longer term, as it is highly unlikely that the human approach to risk or ergodicity can be 100% accurate, and despite the genuine results, such practices need to be reviewed.
17:06 - 29:41 (12:35)
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Postal Voting
Summary

Widespread postal voting has raised concerns for the longer term, as it is highly unlikely that the human approach to risk or ergodicity can be 100% accurate, and despite the genuine results, such practices need to be reviewed.

Episode
#255 - Rory Sutherland - The Psychology Of Irrationality
Podcast
Modern Wisdom
The dating market is not evenly distributed with bottom 80% of men competing for bottom 20% of women, while the top 80% of women are competing for the top 20% of men.
29:41 - 34:34 (04:52)
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Dating, Relationships
Summary

The dating market is not evenly distributed with bottom 80% of men competing for bottom 20% of women, while the top 80% of women are competing for the top 20% of men.

Episode
#255 - Rory Sutherland - The Psychology Of Irrationality
Podcast
Modern Wisdom
In this podcast episode, the hosts play a game where they debate whether they are bullish or bearish on various topics and provide explanations.
34:34 - 36:48 (02:14)
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Opinions
Summary

In this podcast episode, the hosts play a game where they debate whether they are bullish or bearish on various topics and provide explanations.

Episode
#255 - Rory Sutherland - The Psychology Of Irrationality
Podcast
Modern Wisdom
The future of fast fashion remains uncertain as concerns over environmental and ethical issues grow, with predictions suggesting a low ceiling for its market penetration.
36:48 - 41:29 (04:41)
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Fast Fashion
Summary

The future of fast fashion remains uncertain as concerns over environmental and ethical issues grow, with predictions suggesting a low ceiling for its market penetration.

Episode
#255 - Rory Sutherland - The Psychology Of Irrationality
Podcast
Modern Wisdom
This episode features a conversation with a porn star who transitioned to a decentralized model and the founder of the UK's OnlyFans, discussing the value of technology adoption and the decentralized business model.
41:29 - 48:14 (06:44)
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Technology
Summary

This episode features a conversation with a porn star who transitioned to a decentralized model and the founder of the UK's OnlyFans, discussing the value of technology adoption and the decentralized business model. They also touch on how technology can provide greater opportunities and eliminate the high costs of traditional work models.

Episode
#255 - Rory Sutherland - The Psychology Of Irrationality
Podcast
Modern Wisdom
Zoom is viewed as a warm or hot form of business communication compared to other cold forms like email and phone calls.
48:14 - 51:53 (03:39)
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Zoom
Summary

Zoom is viewed as a warm or hot form of business communication compared to other cold forms like email and phone calls. It has become especially important in the current era where travel costs can significantly reduce profits.

Episode
#255 - Rory Sutherland - The Psychology Of Irrationality
Podcast
Modern Wisdom
The speaker believes that challenge trials could have helped with understanding asymptomatic stages of COVID-19, but now there is a lack of knowledge.
51:53 - 1:00:08 (08:14)
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COVID-19
Summary

The speaker believes that challenge trials could have helped with understanding asymptomatic stages of COVID-19, but now there is a lack of knowledge. They also discuss how economics is used to pretend understanding, and how monetization affects decision-making in writing a book.

Episode
#255 - Rory Sutherland - The Psychology Of Irrationality
Podcast
Modern Wisdom
People are more concerned with achieving their desired outcomes rather than the process it takes to get there, which is why they are willing to pay more for courses that achieve the same thing as a book.
1:00:09 - 1:07:03 (06:54)
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Outcomes, Process, Effort
Summary

People are more concerned with achieving their desired outcomes rather than the process it takes to get there, which is why they are willing to pay more for courses that achieve the same thing as a book. This is because it reduces the pain experienced in uncertainty while waiting for outcomes and involves a degree of labor component and effort.

Episode
#255 - Rory Sutherland - The Psychology Of Irrationality
Podcast
Modern Wisdom
This transcript discusses the impact of small journey time savings and introduces the concept of backyard racing, where runners must complete 4.16 miles every hour for 24 hours.
1:07:03 - 1:10:28 (03:24)
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Travel Efficiency
Summary

This transcript discusses the impact of small journey time savings and introduces the concept of backyard racing, where runners must complete 4.16 miles every hour for 24 hours.

Episode
#255 - Rory Sutherland - The Psychology Of Irrationality
Podcast
Modern Wisdom