Episode

914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
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1:15:45
Published: Wed Feb 12 2020
Description

So, you want to start a podcast? Well...it's definitely easier said than done.Entrepreneur and podcaster Chris Harder invited me to a special Q&A at his Mastermind where I answered some questions about podcasting. Honestly, I get this question a lot, “What’s your advice on starting a podcast?”...And I tell most people...they shouldn’t. With more and more people starting podcasts everyday, it will take so much work to stand out in the crowd. You can have the right intentions, but if you don't start with the right foundation, your podcast will probably disappear into the void.But if you are clear on WHY your podcast needs to be made and who you're serving, you stand a fighting chance.We just celebrated 7 years of The School of Greatness podcast about 2 weeks ago, and today my documentary Chasing Greatness finally premiers. It's been a long journey, full of ups and downs - moments of celebration and also hardship. Looking back, I'm proud of what I've accomplished. I'm excited about what I will accomplish. But mostly, I'm just so grateful. I’m so grateful to all of you who have supported us from day one. I'm always excited to hear about who has found this podcast helpful with growing stronger in their health, relationships, business, career, and more. I wanted this podcast to have an impact - a positive impact - on the world. You all have helped me get there. Today, I’m really excited to give you insight into how I approach creating this podcast every week for you. Join me on Episode 914 to learn my advice for starting your own podcast, dealing with negative feedback, and using it to grow in your personal life. Should anyone start a podcast? (0:21)When did you start doing video on your podcast? (18:25)Who is the most surprising guest you’ve interviewed? (23:12)What’s the biggest personal shift that has come to you from hosting your podcast? (27:48)Who is your favorite podcast host to listen to? (43:54)What is the why behind your podcast? (54:05)How valuable is it to be interviewed on podcasts as the CEO of your company? (1:01:15)What the year over year growth of the School of Greatness podcast has looked like (4:58)The most important psychological part of launching a great podcast (6:30)The difference between being a coach with a podcast and being a media company (15:03)How I get great guests on the show (24:50)How to choose the name of your podcast (34:30)How I take care of my voice (42:42)How to overcome the fear of judgment when starting a podcast (44:52)What not to do as a podcast host (1:02:53)Advice for re-launching an existing show (1:04:29)Why philanthropy and giving back are so important (1:06:54)Plus much more...If you enjoyed this episode, check out the video, show notes and more at http://www.lewishowes.com/914 and follow at instagram.com/lewishowes

Chapters
The podcast industry is becoming more saturated, and often people start a podcast and realize after a few months how challenging it is to build an audience and make money.
00:00 - 02:36 (02:36)
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Podcasting
Summary

The podcast industry is becoming more saturated, and often people start a podcast and realize after a few months how challenging it is to build an audience and make money. However, if you are clear on your "why" and have a unique perspective to share, you might have a chance to succeed in podcasting.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The key to making money with a podcast is to go into it with a mission instead of just focusing on monetary gain.
02:36 - 08:43 (06:07)
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Podcast, Monetization
Summary

The key to making money with a podcast is to go into it with a mission instead of just focusing on monetary gain. By providing value to the audience and addressing their needs, you can eventually monetize through book promotions, events, and other strategic methods.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The podcast experienced significant growth in the number of downloads each year, going from one million to 45 million downloads in just a few years.
08:43 - 13:35 (04:51)
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Podcasts
Summary

The podcast experienced significant growth in the number of downloads each year, going from one million to 45 million downloads in just a few years.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The host talks about a brief encounter with an athlete's publicist, pondering how the athlete got connected to the podcast.
13:35 - 16:52 (03:17)
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Sports
Summary

The host talks about a brief encounter with an athlete's publicist, pondering how the athlete got connected to the podcast.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
In this episode, the host shares his thoughts on the importance of grounding yourself before recording a solo episode, as well as tips for creating a podcast that can attract high-level coaching customers and clients.
16:52 - 23:15 (06:22)
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Podcasting
Summary

In this episode, the host shares his thoughts on the importance of grounding yourself before recording a solo episode, as well as tips for creating a podcast that can attract high-level coaching customers and clients.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The host discusses the guests that he initially didn't think would be interesting but then blew him away, and the potential for a podcast episode with a high profile guest to significantly boost download numbers.
23:15 - 29:02 (05:47)
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Podcasting
Summary

The host discusses the guests that he initially didn't think would be interesting but then blew him away, and the potential for a podcast episode with a high profile guest to significantly boost download numbers.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The speaker describes how he works with guests to promote their missions or interests through their work, whether it be a book or a movie.
29:02 - 31:13 (02:11)
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Promotion
Summary

The speaker describes how he works with guests to promote their missions or interests through their work, whether it be a book or a movie. He specifically mentions his interactions with actor Tyrese Gibson to promote his recent film.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The speaker reflects on how judgement from others had affected them, and how they found peace through cleansing their environment and learning to let go of their ego.
31:13 - 37:14 (06:01)
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Self-Reflection
Summary

The speaker reflects on how judgement from others had affected them, and how they found peace through cleansing their environment and learning to let go of their ego.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The speaker talks about their ability to help people connect dots in their life that they cannot see for themselves and mentions a moment where they cried and did the work with Byron Katie.
37:14 - 41:59 (04:45)
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Self-help
Summary

The speaker talks about their ability to help people connect dots in their life that they cannot see for themselves and mentions a moment where they cried and did the work with Byron Katie.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The speaker emphasizes that having a purpose is crucial to staying motivated for a long period of time and suggests thinking of it as a calling.
41:59 - 45:39 (03:40)
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Motivation
Summary

The speaker emphasizes that having a purpose is crucial to staying motivated for a long period of time and suggests thinking of it as a calling.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The speaker hired a top professional vocal coach to work with her.
45:39 - 49:37 (03:58)
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Interviews, Vocal Coaching
Summary

The speaker hired a top professional vocal coach to work with her. They also discussed their favorite interviewers and desired guests.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The speaker shares how they are committed to their mission, even when facing criticism and hatred, and how they have learned to not engage with negative comments.
49:37 - 53:19 (03:42)
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Mission
Summary

The speaker shares how they are committed to their mission, even when facing criticism and hatred, and how they have learned to not engage with negative comments.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The speaker appreciates a daily news recap with interesting transitions, mentioning the coverage of Me Too and her struggles as a rule follower.
53:19 - 56:52 (03:33)
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News Recap
Summary

The speaker appreciates a daily news recap with interesting transitions, mentioning the coverage of Me Too and her struggles as a rule follower.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The speaker was always protective of anything in her relationships due to her intuition telling her she couldn't trust her partner.
56:52 - 1:00:54 (04:02)
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Relationships
Summary

The speaker was always protective of anything in her relationships due to her intuition telling her she couldn't trust her partner. It's important to be aware of this and know who and what to trust.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The speaker shares how focusing on the mission and serving people can bring more wealth than just monetary gain in their business.
1:00:54 - 1:04:29 (03:35)
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Business
Summary

The speaker shares how focusing on the mission and serving people can bring more wealth than just monetary gain in their business. They give an analogy of getting a dog and mention Chris as someone who has also talked about this concept.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The speaker discusses a plan to offer a weekly master class on a specific topic, such as business mastery, to serve and educate listeners.
1:04:29 - 1:10:28 (05:59)
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Business Education
Summary

The speaker discusses a plan to offer a weekly master class on a specific topic, such as business mastery, to serve and educate listeners.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
The speaker questions if they are leaving a positive impact on the world with their decisions regarding lifestyle choices, such as eating meat and purchasing products made in China.
1:10:28 - 1:13:42 (03:14)
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Personal Growth
Summary

The speaker questions if they are leaving a positive impact on the world with their decisions regarding lifestyle choices, such as eating meat and purchasing products made in China.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness
Get clarity and insights on how to take action in your business and podcast from this episode.
1:13:42 - 1:15:31 (01:49)
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Podcasting
Summary

Get clarity and insights on how to take action in your business and podcast from this episode. Learn about the importance of creating and giving away gifts, as well as a resource for podcasting beginners.

Episode
914 The Unfiltered Guide to Starting a Successful Podcast with Chris Harder
Podcast
The School of Greatness