Chapter
Brex's Sales Strategy for Targeting New Customers
23:32 - 27:29 (03:56)
Brex's sales strategy involves ignoring their product and instead promoting the brand to potential customers who share common interests with existing clients, in order to expand their customer base beyond those who are already in the market for their product.
Clips
Emulating the hunting behavior of lions, high performing individuals focus on high value projects with intensity and take frequent breaks to rest and recover before pursuing their next goal.
23:32 - 24:24 (00:51)
Summary
Emulating the hunting behavior of lions, high performing individuals focus on high value projects with intensity and take frequent breaks to rest and recover before pursuing their next goal. This strategy of working like a lion, rather than a cow, has been adopted by the CEO of multi-billion dollar company Slack.
ChapterBrex's Sales Strategy for Targeting New Customers
EpisodeFrom the Vault: These Are the Frameworks Every Entrepreneur Should Learn
PodcastMy First Million
A Brex sales agent describes how their approach focuses on targeting non-traditional customers and using the influence of high-profile individuals rather than solely marketing the product.
24:24 - 27:29 (03:04)
Summary
A Brex sales agent describes how their approach focuses on targeting non-traditional customers and using the influence of high-profile individuals rather than solely marketing the product.