Chapter
Building a Brand with Alliteration and Authenticity
41:18 - 49:38 (08:20)
The founder of streetwear label, Homeless, shares his strategy for building a successful brand through alliteration and authenticity, which he used to sell to Japanese and European markets. He also discusses how he had to adapt to changing trends in skateboarding and snowboarding.
Clips
The founder of homeless, Andy Howell shares his story on how he started the brand and how it evolved from selling skateboards to developing clothes and accessories.
41:18 - 43:24 (02:06)
Summary
The founder of homeless, Andy Howell shares his story on how he started the brand and how it evolved from selling skateboards to developing clothes and accessories. He also talks about the Japanese's influence on the brand and its decline in sales due to the rise of snowboarding.
ChapterBuilding a Brand with Alliteration and Authenticity
Episode#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
PodcastThe Tim Ferriss Show
Paul Van Doren, the co-founder of Vans, discusses how he built the iconic shoe brand through authenticity and vertical retailing, as well as his approach to developing people and creating a high-quality product.
43:24 - 48:37 (05:12)
Summary
Paul Van Doren, the co-founder of Vans, discusses how he built the iconic shoe brand through authenticity and vertical retailing, as well as his approach to developing people and creating a high-quality product.
ChapterBuilding a Brand with Alliteration and Authenticity
Episode#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
PodcastThe Tim Ferriss Show
Chip Wilson, founder of Lululemon, explains how he slept in a tent in his store to save on theft insurance during the early years of his company.
48:37 - 49:38 (01:01)
Summary
Chip Wilson, founder of Lululemon, explains how he slept in a tent in his store to save on theft insurance during the early years of his company. This allowed him to save money and avoid running out of funds.