Episode
#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
1:53:54
Published: Wed May 19 2021
Description
Chip Wilson — Building Lululemon, the Art of Setting Goals, and the 10 Great Decisions of Your Life | Brought to you by Laird Superfood clean, plant-based creamers, Four Sigmatic mushroom coffee, and Helix Sleep premium mattresses. More on all three below.Chip Wilson (@chipYVR) is a serial entrepreneur and philanthropist. His career in the apparel industry began in 1979 as founder and CEO of Westbeach Snowboarding Ltd. In 1998, after selling Westbeach in 1997, he founded lululemon athletica inc., creating an entirely new category of technical apparel called “athleisure” — now a $400 billion global industry.Through his holding company and family office, Chip focuses his interests on apparel, real estate, private equity, passive investments, and philanthropy. Chip and his wife Shannon’s passion for design led to the creation of the internationally recognized KPU Wilson School of Design in 2018.In 2019, the Wilsons partnered with Anta Sports to buy Amer Sports, which includes brands such as Arc’teryx, Salomon, and Wilson Sporting Goods. Chip currently sits on Amer’s board of directors.The 2021 edition of his business memoir, The Story of lululemon is available for free at chipwilson.com/book. Last but not least, Chip is steadfast in his pursuit to cure facioscapulohumeral muscular dystrophy (FSHD). He is on the board of Facio Therapies and has begun his latest big 2021 project, Cure FSHD.Please enjoy!*This episode is brought to you by Laird Superfood. Founded by big-wave surfer Laird Hamilton and volleyball champion Gabby Reece, Laird Superfood promises to deliver high-impact fuel to help you get through your busiest days. Laird Superfood offers a line of plant-based products designed to optimize your daily rituals from sunrise to sunset.My two favorite products are their Turmeric Superfood Creamer and Unsweetened Superfood Creamer. I put one of them in practically everything. Both can really optimize your daily coffee or tea ritual, and a $10 bag will last you a long time. For a limited time, Laird Superfood is offering you guys 20% off your order when you use code TIM20 at checkout. Check out LairdSuperfood.com/Tim to see my favorite products and learn more.*This podcast is also brought to you by Four Sigmatic and their delicious mushroom coffee, featuring lion’s mane and chaga. It tastes like coffee, but it has less than half the caffeine of what you would find in a regular cup of coffee. I do not get any jitters, acid reflux, or any type of stomach burn. It’s organic and keto friendly, plus every single batch is third-party lab tested.You can try it right now by going to FourSigmatic.com/Tim and using the code TIM. You will receive up to 39% off on the lion’s mane coffee bundle. Simply visit FourSigmatic.com/Tim. If you are in the experimental mindset, I do not think you’ll be disappointed. *This episode is also brought to you by Helix Sleep! Helix was selected as the #1 best overall mattress of 2020 by GQ magazine, Wired, Apartment Therapy, and many others. With Helix, there’s a specific mattress to meet each and every body’s unique comfort needs. Just take their quiz—only two minutes to complete—that matches your body type and sleep preferences to the perfect mattress for you. They have a 10-year warranty, and you get to try it out for a hundred nights, risk free. They’ll even pick it up from you if you don’t love it. And now, to my dear listeners, Helix is offering up to 200 dollars off all mattress orders plus two free pillows at HelixSleep.com/Tim.*If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapters
Chip Wilson, the founder of Lululemon, talks about creating the athleisure market and his current interests in apparel, real estate, private equity, and philanthropy.
00:00 - 02:16 (02:16)
Summary
Chip Wilson, the founder of Lululemon, talks about creating the athleisure market and his current interests in apparel, real estate, private equity, and philanthropy.
Episode#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
PodcastThe Tim Ferriss Show
Helix Sleep is the number one best overall mattress pick of 2020 according to GQ magazine, Wired, Apartment Therapy, among others.
02:16 - 06:49 (04:32)
Summary
Helix Sleep is the number one best overall mattress pick of 2020 according to GQ magazine, Wired, Apartment Therapy, among others. The Helix mattress and mushroom coffee can help improve the quality of your sleep for overall better performance.
Episode#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
PodcastThe Tim Ferriss Show
The speaker discusses their middle-class background and the skills they acquired through being creative and raising funds for swim trips.
06:49 - 11:53 (05:03)
Summary
The speaker discusses their middle-class background and the skills they acquired through being creative and raising funds for swim trips. They also mention the vetting process for guests on their podcast.
Episode#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
PodcastThe Tim Ferriss Show
The speaker presents a theory that most people get married at 30 and have children at 43, but also notes a correlation of divorces happening at 43.
11:53 - 20:53 (09:00)
Summary
The speaker presents a theory that most people get married at 30 and have children at 43, but also notes a correlation of divorces happening at 43.
Episode#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
PodcastThe Tim Ferriss Show
The founder discusses how his background as an athlete and his travels to Brazil and Bermuda inspired him to create athletic apparel with better technology, and how he believed he could make money through this career change.
20:53 - 27:45 (06:51)
Summary
The founder discusses how his background as an athlete and his travels to Brazil and Bermuda inspired him to create athletic apparel with better technology, and how he believed he could make money through this career change.
Episode#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
PodcastThe Tim Ferriss Show
The benefits of setting aggressive goals, going full out rather than saving energy, and how short-term sacrifices can lead to long-term successes.
27:45 - 34:46 (07:00)
Summary
The benefits of setting aggressive goals, going full out rather than saving energy, and how short-term sacrifices can lead to long-term successes.
Episode#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
PodcastThe Tim Ferriss Show
After experiencing success in developing women in business, the speaker discusses how luck and timing played a role in their achievements.
34:46 - 41:18 (06:32)
Summary
After experiencing success in developing women in business, the speaker discusses how luck and timing played a role in their achievements. They stress the importance of knowing when to enter and exit a specific industry in order to achieve success.
Episode#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
PodcastThe Tim Ferriss Show
The founder of streetwear label, Homeless, shares his strategy for building a successful brand through alliteration and authenticity, which he used to sell to Japanese and European markets.
41:18 - 49:38 (08:20)
Summary
The founder of streetwear label, Homeless, shares his strategy for building a successful brand through alliteration and authenticity, which he used to sell to Japanese and European markets. He also discusses how he had to adapt to changing trends in skateboarding and snowboarding.
Episode#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
PodcastThe Tim Ferriss Show
The Landmark course helps participants overcome their fear of looking good in front of others, allowing them to identify holes in their businesses that others might miss.
49:38 - 1:01:16 (11:37)
Summary
The Landmark course helps participants overcome their fear of looking good in front of others, allowing them to identify holes in their businesses that others might miss. With a 10-year goal in mind, it becomes easier to set shorter-term goals and achieve success.
Episode#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
PodcastThe Tim Ferriss Show
Trying to target everyone as your audience will make your company profitable in the short term, but it will hurt your brand in the long run as key consumers and drivers stop buying from you.
1:01:16 - 1:14:31 (13:15)
Summary
Trying to target everyone as your audience will make your company profitable in the short term, but it will hurt your brand in the long run as key consumers and drivers stop buying from you. It's crucial for companies to have owners or CEO's with a long-term vision for their brand to avoid this failure.
Episode#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
PodcastThe Tim Ferriss Show
In this podcast, the speaker discusses their expertise in predicting the future of athletics and apparel, and the importance of taking action rather than complaining about life.
1:14:31 - 1:22:30 (07:58)
Summary
In this podcast, the speaker discusses their expertise in predicting the future of athletics and apparel, and the importance of taking action rather than complaining about life. They also acknowledge time constraints and offer to keep the conversation within the allotted time if necessary.
Episode#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
PodcastThe Tim Ferriss Show
The use of sensationalism in media has become a polarizing and seductive experience for people, making them unaware of what news is and what isn't.
1:22:30 - 1:32:06 (09:35)
Summary
The use of sensationalism in media has become a polarizing and seductive experience for people, making them unaware of what news is and what isn't. Also, almost 80-90% of people enrolled in a landmark course had some sort of issues with their parents.
Episode#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
PodcastThe Tim Ferriss Show
The podcast discusses the importance of time and how people can use different mechanisms to make life go slower or choose to waste it creatively.
1:32:06 - 1:42:59 (10:53)
Summary
The podcast discusses the importance of time and how people can use different mechanisms to make life go slower or choose to waste it creatively. Additionally, they talk about the book, The Story of Lululemon, which is now available for free download on chipwilson.com.