Chapter
Building a Sales Force for Spanx
54:25 - 55:43 (01:17)
The founder of Spanx, Sara Blakely shares her experience of building a sales force for her product by visiting every department store in the country that sold Spanx, doing a demo and giving free products and standing in the department for a week to explain her product to the customers.
Clips
The founder of Spanx went to every department store in the country that sold her product, giving out free product samples and conducting demos to build a sales force of department store employees that were passionate about her brand and drove sales.
54:25 - 55:43 (01:17)
Sales
Summary
The founder of Spanx went to every department store in the country that sold her product, giving out free product samples and conducting demos to build a sales force of department store employees that were passionate about her brand and drove sales.