Chapter
Building Anticipation and Enduring Trust
13:18 - 19:38 (06:20)
Building anticipation and enduring trust are important strategies when it comes to promoting a podcast or developing a brand, from countdown timers to thoughtful packaging to lateral signals like Van Halen's unusual rider demands.
Clips
The host explains the process of building excitement and anticipation for a big guest appearance on a podcast, including teasers, countdowns, and release videos.
13:18 - 16:02 (02:44)
Summary
The host explains the process of building excitement and anticipation for a big guest appearance on a podcast, including teasers, countdowns, and release videos.
ChapterBuilding Anticipation and Enduring Trust
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
Trust can be built through the use of lateral signals, such as canaries in coal mines or Van Halen's rider clause.
16:02 - 17:52 (01:50)
Summary
Trust can be built through the use of lateral signals, such as canaries in coal mines or Van Halen's rider clause. Concepts like variable reward also contribute to building trust as they create a hunger for the next bit of success.
ChapterBuilding Anticipation and Enduring Trust
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
A hospitality rider is a list of specific requirements that a band or artist requires while on tour, which can range from specific foods to sound equipment.
17:52 - 19:38 (01:45)
Summary
A hospitality rider is a list of specific requirements that a band or artist requires while on tour, which can range from specific foods to sound equipment. These riders serve as a way to ensure that the artists are comfortable and can perform at their best.