Episode
#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
1:12:56
Published: Sat Oct 15 2022
Description
Sam Tatam is the Head of Behavioural Science at Ogilvy Growth & Innovation and an author. When it comes to solving modern problems, it turns out that evolution might have a lot of the answers. Rather than revolutionary ideas, evolutionary ideas and solutions that already exist in the animal kingdom can help us with all manner of challenges. Expect to learn how the wings of an owl helped fix problems in the bullet train, how the ears of a hare assist wind turbines, why Google Glass failed, how come Airline Tickets are so confusing, why all my rich friends drink sparkling water, how companies can aid customer decision without limiting choice and much more... Sponsors: Get 10% discount on your first month from BetterHelp at https://betterhelp.com/modernwisdom (discount automatically applied) Get 10% discount on all Optimal Carnivore’s products at www.amazon.com/optimalcarnivore (use code: WISDOMSAVE10) Get 15% discount on the amazing 6 Minute Diary at https://bit.ly/diarywisdom (use code MW15) (USA - https://amzn.to/3b2fQbR and use 15MINUTES) Extra Stuff: Buy Evolutionary Ideas - https://amzn.to/3ViYgD5 Follow Sam on Twitter - https://twitter.com/s_tatam Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Get in touch. Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact/
Chapters
Get a 10% discount on Optimal Carnivore products by going to amazon.com/optimalcarnivore and using the code wisdomsave10.
00:00 - 05:07 (05:07)
Summary
Get a 10% discount on Optimal Carnivore products by going to amazon.com/optimalcarnivore and using the code wisdomsave10. Also, discover topics ranging from nature to technology in easy three-minute portions in the Wisdom podcast, and get a 10% discount on your first month with BetterHelp online therapy services by going to betterhelp.com/modernwisdom.
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
Seeking cross-category solutions can bring innovation to spaces they wouldn't belong to otherwise, according to the quote: "your idea needs to only be original in its adaptation to your problem".
05:07 - 13:18 (08:11)
Summary
Seeking cross-category solutions can bring innovation to spaces they wouldn't belong to otherwise, according to the quote: "your idea needs to only be original in its adaptation to your problem". A study from the 60s found that when people needed a high number in a casino game, they tended to roll the dice harder.
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
Building anticipation and enduring trust are important strategies when it comes to promoting a podcast or developing a brand, from countdown timers to thoughtful packaging to lateral signals like Van Halen's unusual rider demands.
13:18 - 19:38 (06:20)
Summary
Building anticipation and enduring trust are important strategies when it comes to promoting a podcast or developing a brand, from countdown timers to thoughtful packaging to lateral signals like Van Halen's unusual rider demands.
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
Understanding social norms and human-centered design is crucial when exploring how to improve experiences in airports.
19:38 - 25:19 (05:40)
Summary
Understanding social norms and human-centered design is crucial when exploring how to improve experiences in airports. Simple innovations like sleeve ticket holders can refine ticket information, making it easy to read and process, improving airport experiences for travelers.
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
The Rio Olympics banned boxers from wearing head gear, as men with head gear were found to be more vulnerable to concussions and those wearing gloves were more vulnerable to cuts from low-level injuries.
25:19 - 32:11 (06:51)
Summary
The Rio Olympics banned boxers from wearing head gear, as men with head gear were found to be more vulnerable to concussions and those wearing gloves were more vulnerable to cuts from low-level injuries. This is due to research that shows when comparing injuries, medical-grade significance in looking at different injuries was found for those with normal hands and gloves.
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
Genrikh Atshula, a Soviet inventor, helped the Russian Navy in the Stalinist period to innovate by identifying patents that were not innovations.
32:11 - 41:12 (09:00)
Summary
Genrikh Atshula, a Soviet inventor, helped the Russian Navy in the Stalinist period to innovate by identifying patents that were not innovations. He created water wings on a train which increased its speed and created a loud noise, and he also believed in nested doll strategy to increase the volume of things without increasing their size.
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
The podcast discusses three areas to explore when aiding decisions: defaults, prompts, and chunking.
41:12 - 46:20 (05:07)
Summary
The podcast discusses three areas to explore when aiding decisions: defaults, prompts, and chunking. It also looks at pre-filling information and creating systems that elicit desired choices.
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
The act of paying for water can signal opulence and wealth, while chunking helps break down large pieces of information into smaller, more meaningful parts.
46:20 - 54:20 (08:00)
Summary
The act of paying for water can signal opulence and wealth, while chunking helps break down large pieces of information into smaller, more meaningful parts. Also, challenging your assumptions about sparkling water can lead to discovering new favorites, like Topo Chico.
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
This podcast discusses the malleability of our experience of time and how different species experience time at different paces.
54:20 - 1:04:27 (10:06)
Summary
This podcast discusses the malleability of our experience of time and how different species experience time at different paces. It also highlights how our passive subjective experience of time can be altered without changing duration through various means such as stress and familiarity.
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
Providing a small treat on the way out of an event can enhance the overall experience and maximize the impact of the event.
1:04:27 - 1:10:35 (06:08)
Summary
Providing a small treat on the way out of an event can enhance the overall experience and maximize the impact of the event. This can keep guests engaged and interested even after the main event has ended.
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
The podcast includes ads for the six minute diary and Optimal Carnivores as well as a discount offer for BetterHelp.
1:10:35 - 1:13:13 (02:38)
Summary
The podcast includes ads for the six minute diary and Optimal Carnivores as well as a discount offer for BetterHelp.