Chapter
Clips
The creators of a game called Taco Cat used the stretch goal feature on Kickstarter to fund a party for their backers, showcasing the importance of creative ways to market a product.
28:52 - 30:58 (02:06)
Summary
The creators of a game called Taco Cat used the stretch goal feature on Kickstarter to fund a party for their backers, showcasing the importance of creative ways to market a product.
ChapterBuilding Fan Engagement and Amplification
Episode#653: Elan Lee, Co-Creator of Exploding Kittens — How to Raise Millions on Kickstarter, Deconstructing Mega-Successes, Secrets of Game Design, The Power of Positive Constraints, The Delights of Craftsmanship, and The Art of Turning Fans into Superfans
PodcastThe Tim Ferriss Show
Jane McGonigal, a game developer, talks about the success of the first alternate reality game, how money didn't matter, and how it paved the way for a new type of gaming experience.
30:58 - 32:16 (01:17)
Summary
Jane McGonigal, a game developer, talks about the success of the first alternate reality game, how money didn't matter, and how it paved the way for a new type of gaming experience.
ChapterBuilding Fan Engagement and Amplification
Episode#653: Elan Lee, Co-Creator of Exploding Kittens — How to Raise Millions on Kickstarter, Deconstructing Mega-Successes, Secrets of Game Design, The Power of Positive Constraints, The Delights of Craftsmanship, and The Art of Turning Fans into Superfans
PodcastThe Tim Ferriss Show
The guest discusses ways to turn casual sports fans into super fans, and then into proselytizers for a team or brand.
32:16 - 34:21 (02:04)
Summary
The guest discusses ways to turn casual sports fans into super fans, and then into proselytizers for a team or brand.