Chapter

Building Fan Engagement and Amplification
listen on Spotify
28:52 - 34:21 (05:28)

The podcast hosts discuss turning casual fans into enthusiastic supporters and how the shift in perspective to emphasizing community and relationship building can increase engagement during livestreams and other events.

Clips
The creators of a game called Taco Cat used the stretch goal feature on Kickstarter to fund a party for their backers, showcasing the importance of creative ways to market a product.
28:52 - 30:58 (02:06)
listen on Spotify
Kickstarter
Jane McGonigal, a game developer, talks about the success of the first alternate reality game, how money didn't matter, and how it paved the way for a new type of gaming experience.
30:58 - 32:16 (01:17)
listen on Spotify
Game Development
The guest discusses ways to turn casual sports fans into super fans, and then into proselytizers for a team or brand.
32:16 - 34:21 (02:04)
listen on Spotify
Sports