The guest speaker utilized personal connections and emailed engaged users to encourage them to recommend two people to contribute to the product, noting that within the demographic of tech early adopters building something new and cool, people want to become involved.
The endorsement of a product by famous people in the tech industry can be a great way to reach early adopters and gain popularity. This was the case when a product was supported by a group of admired people in the technology space, including Ashton Kutcher.
The founder of Lambda School shares his excitement about one of his students making more money and credits Twitter for helping him build his business.
The founder of ProLintent explains how he grew his early-stage company, including personalized emails to potential contributors and reaching out to reporters in the tech industry.