Product Hunt was created to fill a gap in the tech community where there was no central location to discuss new products and technology. It successfully served as a communal platform where people could share their interests and recommendations about the latest products in the tech market.
This episode focuses on the significance of having a crisis management plan in place to avoid impulsive decisions that could lead to negative consequences for your business or reputation.
Building a strong brand involves small tactics that can lead to a significant investment in creating a loyal community. It is more effective to start by reaching out to a smaller group of close contacts to build a tight-knit community than shouting out to a large audience through different social media platforms.
The speaker highlights the risks of being solely dependent on a single traffic source, such as Google or Facebook, and advises on ways to maintain traffic diversification by building more fans, creating more content and joining groups to get more traffic.
The hosts suggest that individuals seeking to connect with CEOs or Heads of Product should send product ideas or articles that may be helpful or insightful, rather than just asking for a meeting. They stress the importance of finding some common ground or a way to present themselves as helpful.