Chapter
Challenges of Building a Healthy Marketing Engine
1:02:06 - 1:05:22 (03:16)
This podcast discusses the challenges of building a marketing engine beyond paid advertising and focusing on content SEO and organic growth. It also touches on price sensitivity of products and its impact on marketing strategies.
Clips
At-home STI testing can be a multi-billion dollar opportunity, according to the CEO of the startup myLab Box.
1:02:06 - 1:03:08 (01:02)
STI testing
Summary
At-home STI testing can be a multi-billion dollar opportunity, according to the CEO of the startup myLab Box. With their full-service solution including diagnosis and treatment from an independent physician, myLab Box aims to close public health gaps and make testing convenient for all.
ChapterChallenges of Building a Healthy Marketing Engine
Episode#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
PodcastMy First Million
The speaker discusses the challenges of hiring in-house for content SEO and organic marketing.
1:03:08 - 1:05:22 (02:13)
Marketing
Summary
The speaker discusses the challenges of hiring in-house for content SEO and organic marketing. They also mention their regulatory and compliance team to ensure lab partners meet the highest quality standards.