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Episode

#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
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1:22:32
Published: Sat Feb 29 2020
Description

Sam (@thesamparr) is back from his New York trip to chat with Shaan (@shaanvp) about ideas, trends and businesses. Today, mid-way through we're joined by Julia Cheek (@JuliaTCheek) who is the CEO and Co-Founder of $50M backed EverlyWell, a digital health startup providing at-home medical testing kits and redesigned lab results - which did $40m in sales last year. Topics for today: Sam's time in New York (2:05), Preparing for podcasting and interviews (5:22), Meetup at Sam's Airbnb (8:47), Reality 2020: Shaan's upcoming trip to Israel (12:20), Their thoughts on Corona Virus situation (15:12), Transparent numbers in a business (24:27), New fintech platforms like Pipe.com (32:17), Julia Cheek joins the pod (38:00), Julia's background at Harvard and starting her company (40:20), Her experience on Shark Tank (44:41), How rich are the sharks? (51:31), How much traffic did she get from being on the show (52:56), How her business works (56:10), Sam thinks food allergy testing is BS (58:02), Sexual health is a massive opportunity (1:00:17), Her best customer acquisition channels (1:02:18), Bootstrapping businesses (1:04:12), Turning her idea into reality (1:07:36), Price transparency is the next big thing in healthcare & Insurance (1:12:28), HR Systems (1:16:11) and Stay at home tests (1:17:35).  See acast.com/privacy for privacy and opt-out information.

Chapters
The hosts discuss a strategy to boost podcast subscribers by encouraging listeners to repeatedly subscribe and unsubscribe and send in questions.
00:00 - 02:49 (02:49)
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Podcasting
Summary

The hosts discuss a strategy to boost podcast subscribers by encouraging listeners to repeatedly subscribe and unsubscribe and send in questions. They plan to reward those who follow through with a screenshot of their analytics.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
The speaker judges a place by asking the front desk employee of their opinion and noticing their reaction.
02:49 - 05:13 (02:23)
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Business
Summary

The speaker judges a place by asking the front desk employee of their opinion and noticing their reaction. He also compares someone who talks a lot to Donald Trump.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
The speaker shares their technique for warming up their tongue before recording, which includes using a pencil to exercise their tongue muscles.
05:13 - 07:44 (02:31)
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Tongue muscle exercise
Summary

The speaker shares their technique for warming up their tongue before recording, which includes using a pencil to exercise their tongue muscles.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
A discussion about Tony Robbins and his advice for overcoming self-doubt through a story he tells in speeches, which showcases how people can relate and take action towards achieving their goals.
07:44 - 10:26 (02:42)
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Tony Robbins
Summary

A discussion about Tony Robbins and his advice for overcoming self-doubt through a story he tells in speeches, which showcases how people can relate and take action towards achieving their goals.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
The podcast features a conversation on how to sell and market boobs effectively, including the use of sales brochures, presentation techniques, and physical demonstrations.
10:26 - 13:00 (02:33)
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Sales Techniques
Summary

The podcast features a conversation on how to sell and market boobs effectively, including the use of sales brochures, presentation techniques, and physical demonstrations.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
The culture of Silicon Valley includes paying it forward and helping the next person who doesn't know anything, resulting in a lot of hesitation from people who move there to reach out to others.
13:00 - 15:53 (02:52)
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Silicon Valley
Summary

The culture of Silicon Valley includes paying it forward and helping the next person who doesn't know anything, resulting in a lot of hesitation from people who move there to reach out to others.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
The hype around pandemics like SARS and bird flu may not be entirely justified.
15:53 - 19:04 (03:11)
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Pandemics
Summary

The hype around pandemics like SARS and bird flu may not be entirely justified. Although there are multiple strains of the flu, SARS had a relatively low fatality rate and isolated cases can usually be treated with quarantine.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
Smart individuals are warning about the impact of the COVID-19 outbreak on the global supply chain and labor market, specifically in regards to prescription drugs and workers not returning to factories.
19:04 - 22:05 (03:01)
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COVID-19
Summary

Smart individuals are warning about the impact of the COVID-19 outbreak on the global supply chain and labor market, specifically in regards to prescription drugs and workers not returning to factories.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
The Nose Filter is a mask alternative that can help people with polluted air, smoke and other airborne irritants.
22:05 - 26:03 (03:57)
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Pollution, Smoke
Summary

The Nose Filter is a mask alternative that can help people with polluted air, smoke and other airborne irritants. The product is designed to be less cumbersome than a full mask, while still providing protection.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
The host discusses how social media scheduling platforms like Buffer can be useful for small business to business SaaS companies in acquiring and retaining customers.
26:03 - 29:09 (03:06)
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Social Media Scheduling, Small Business, SaaS
Summary

The host discusses how social media scheduling platforms like Buffer can be useful for small business to business SaaS companies in acquiring and retaining customers.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
The speaker discusses a business idea for a subscription-based pregnancy newsletter that provides weekly updates for expectant mothers.
29:09 - 30:53 (01:43)
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Pregnancy
Summary

The speaker discusses a business idea for a subscription-based pregnancy newsletter that provides weekly updates for expectant mothers. They personally use and believe in the product's effectiveness.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
Small to medium businesses in SaaS may experience higher churn rates, with an average revenue of $60 per user and a revenue churn of 5.1% per month.
30:53 - 32:20 (01:26)
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Small to Medium Businesses
Summary

Small to medium businesses in SaaS may experience higher churn rates, with an average revenue of $60 per user and a revenue churn of 5.1% per month.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
E-commerce companies and startups have unique financial needs that traditional financial institutions are not yet equipped to handle.
32:20 - 37:12 (04:52)
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e-commerce
Summary

E-commerce companies and startups have unique financial needs that traditional financial institutions are not yet equipped to handle. Emerging financial instruments, such as monthly payment options for customers and business credit cards for startups, are being created to meet these needs.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
Everly Well CEO Julia Cheek shares insights on how they landed on a name for their employees.
37:12 - 39:27 (02:15)
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Employee Naming
Summary

Everly Well CEO Julia Cheek shares insights on how they landed on a name for their employees. They went through different options and ultimately decided on "Everlys".

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
The podcast discusses an entrepreneur's journey of starting a blood testing direct-to-consumer company without any background in healthcare or entrepreneurship.
39:27 - 42:00 (02:32)
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Entrepreneurship, Direct to consumer healthcare
Summary

The podcast discusses an entrepreneur's journey of starting a blood testing direct-to-consumer company without any background in healthcare or entrepreneurship. Also, the podcaster shares their thoughts on changing their last name to sound cool, but they assert that it may not be the coolest thing to do.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
Humana is working with a company that offers consumer-initiated testing for various health issues including cholesterol, heart health, and STI testing.
42:00 - 44:49 (02:49)
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Consumer Testing
Summary

Humana is working with a company that offers consumer-initiated testing for various health issues including cholesterol, heart health, and STI testing. This is a way for consumers to take control of their health and receive testing without having to go through a doctor first.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
Contestants in the reality show get married in just 30 days and are then put in the real world to see what happens, with no eliminations along the way.
44:49 - 48:25 (03:35)
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Reality TV
Summary

Contestants in the reality show get married in just 30 days and are then put in the real world to see what happens, with no eliminations along the way.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
The guest speaker talks about the importance of packaging and branding in selling testing kits and how an NEBC deal is different in terms of taking quick decisions.
48:25 - 53:28 (05:02)
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Packaging, Branding, Testing Kits
Summary

The guest speaker talks about the importance of packaging and branding in selling testing kits and how an NEBC deal is different in terms of taking quick decisions.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
The founder of a sock and underwear company shares how owning multiple pairs of the same product can lead to success and a doubling of sales after an appearance on a popular TV show.
53:28 - 56:46 (03:18)
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Business
Summary

The founder of a sock and underwear company shares how owning multiple pairs of the same product can lead to success and a doubling of sales after an appearance on a popular TV show.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
Everlywell is a well-known brand in the food sensitivity testing space, but food intolerance testing has been used by thousands of doctors for over 30 years.
56:48 - 1:02:06 (05:17)
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Food Sensitivity Testing
Summary

Everlywell is a well-known brand in the food sensitivity testing space, but food intolerance testing has been used by thousands of doctors for over 30 years. Even though Everlywell acts as a middleman, the company views itself as a medical partner with its labs, helping to provide accessible at-home blood testing options for customers.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
This podcast discusses the challenges of building a marketing engine beyond paid advertising and focusing on content SEO and organic growth.
1:02:06 - 1:05:22 (03:16)
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Marketing
Summary

This podcast discusses the challenges of building a marketing engine beyond paid advertising and focusing on content SEO and organic growth. It also touches on price sensitivity of products and its impact on marketing strategies.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
Nourish Balance Thrive founder, Christopher Kelly, discusses the inspiration behind his company, which aims to improve the experience of getting tested and analyzing results for wellness.
1:05:22 - 1:08:40 (03:18)
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Wellness
Summary

Nourish Balance Thrive founder, Christopher Kelly, discusses the inspiration behind his company, which aims to improve the experience of getting tested and analyzing results for wellness.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
A startup founder talks about her two-year journey in exploring different industries and business models before finding the right match with Everlywell.
1:08:40 - 1:12:40 (04:00)
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Startup
Summary

A startup founder talks about her two-year journey in exploring different industries and business models before finding the right match with Everlywell.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
The podcast host and guest discuss the challenges and costs associated with contracts and HR in highly regulated industries like healthcare, and the potential for startups to streamline these processes.
1:12:40 - 1:18:48 (06:07)
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Startups
Summary

The podcast host and guest discuss the challenges and costs associated with contracts and HR in highly regulated industries like healthcare, and the potential for startups to streamline these processes. They touch on the difficulty of paying freelancers and the need for more user-friendly systems.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
Healthcare companies need to be careful about claims they make and the advertising tactics they use when offering STI testing, as the percentage of men who need this is very low and they do not want to scare people into buying it.
1:18:48 - 1:22:19 (03:31)
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STI testing
Summary

Healthcare companies need to be careful about claims they make and the advertising tactics they use when offering STI testing, as the percentage of men who need this is very low and they do not want to scare people into buying it.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million
Julia Cheek talks about the importance of at-home health testing and encourages listeners to visit everlywell.com to order tests.
1:22:19 - 1:22:42 (00:22)
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At-home health testing
Summary

Julia Cheek talks about the importance of at-home health testing and encourages listeners to visit everlywell.com to order tests. She also shares her social media handles for those interested in following her thoughts.

Episode
#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek
Podcast
My First Million