Chapter
Characteristics of a Branding Team
05:35 - 08:28 (02:53)
Building a branding team that focuses on empathy, inspiration, curiosity, and innovation is crucial in staying ahead of the competition and becoming a leading innovator in your industry.
Clips
A great branding team should consist of people who are deeply empathetic to their consumers, always searching for inspiration and constantly pursuing what's next in terms of products, services and storytelling.
05:35 - 08:28 (02:53)
Branding
Summary
A great branding team should consist of people who are deeply empathetic to their consumers, always searching for inspiration and constantly pursuing what's next in terms of products, services and storytelling. They should also be curious about technology, entertainment and art, and able to work well with others to avoid being complacent with the status quo.