Episode
Moment 77 - Nike CMO: Three Steps to Genius Marketing: Greg Hoffman
08:41
Published: Fri Sep 30 2022
Description
In this moment, Greg Hoffman breaks down why you should sweat the small stuff. A big believer in setting team values, the best teams have a code that they operate by whether the team leader is present or not. Getting a strong sense of culture in those teams is no easy task, but in this moment Greg breaks it down step by step. Greg explains how he wanted his team to be known for ‘Empathy, Curiosity, and Courage’, guided by the philosophy of seeing what others could see, but finding what they couldn’t. Listen to the full episode here - https://g2ul0.app.link/sxP6K2iUJtb Greg: hhttps://www.instagram.com/ghoff70/ https://mobile.twitter.com/g_hoffm Watch the Episodes On Youtube - https://www.youtube.com/c/TheDiaryOfACEO/videos
Chapters
The best marketing and communication teams are able to find the deeper truth and insider truth that resides within human beings, communities, and cities by peeling back the layers and seeing what others see.
00:00 - 05:35 (05:35)
Summary
The best marketing and communication teams are able to find the deeper truth and insider truth that resides within human beings, communities, and cities by peeling back the layers and seeing what others see. Good design is intentional and publishing what you believe and building consensus can create something great for society.
EpisodeMoment 77 - Nike CMO: Three Steps to Genius Marketing: Greg Hoffman
PodcastThe Diary Of A CEO with Steven Bartlett
Building a branding team that focuses on empathy, inspiration, curiosity, and innovation is crucial in staying ahead of the competition and becoming a leading innovator in your industry.
05:35 - 08:28 (02:53)
Summary
Building a branding team that focuses on empathy, inspiration, curiosity, and innovation is crucial in staying ahead of the competition and becoming a leading innovator in your industry.