Jason Calacanis believes starting with a subscription model is the best business model for media companies, citing the success of his podcast network's $200M subscription revenue in 2020. He also discusses the potential for a consumer report platform for SaaS tools.
J2 Global, a publicly traded company, owns several publications with PC Magazine being their biggest revenue generator. They suggest software to buy in PC Magazine and make most of their revenue through it.
A possible consumer report for physical therapy and injuries could exist where therapists test and report on which treatments work the best. Alternatively, there could be a fear-based report on the effects of supplements and alternative medicines.