Episode
#221 - How to Make Millions With a Modern Day Infomercial
1:08:08
Published: Wed Sep 22 2021
Description
In this episode Shaan (@ShaanVP) and Sam (@theSamParr) break down a 30-year-old infomercial and they discuss the modern day approach that can make you millions. They also talk about businesses built around trust, professional certifications, and what investors Shaan would call first if he was raising. You'll also meet a serial entrepreneur who is this weeks' Internet Founder of the Week. --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (0:57) Meet a future guest * (4:34) Building a business around trust * (9:17) The problem with content businesses * (12:25) Subscription opportunities for content based businesses * (18:30) Trust as a service businesses * (23:01) Someone got a little blue checkmark * (25:16) The health department score is BS * (28:34) Klout reimagined * (32:14) Thoughts on professional certifications * (34:24) Meet Matt Mickiewicz * (42:12) Guthy-Renker - direct marketing masters * (53:07) The modern day infomercial * (59:19) The first five investors Shaan would call
Chapters
The speaker recommends starting with a small niche when starting something new, in order to get big in that area before expanding.
00:00 - 03:19 (03:19)
Summary
The speaker recommends starting with a small niche when starting something new, in order to get big in that area before expanding. They also discuss the fear of targeting a niche market and question the correct pronunciation of niche.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
Ariel Helwani, a leading journalist in the world of MMA, shares his journey from wanting to work in sports journalism to becoming one of the most respected voices in the MMA community.
03:19 - 07:30 (04:11)
Summary
Ariel Helwani, a leading journalist in the world of MMA, shares his journey from wanting to work in sports journalism to becoming one of the most respected voices in the MMA community.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
Examining the difference between B2B and B2C media companies, the speaker emphasizes the value of trust and credibility as key components in successful media businesses in a world with an abundance of information.
07:30 - 11:59 (04:28)
Summary
Examining the difference between B2B and B2C media companies, the speaker emphasizes the value of trust and credibility as key components in successful media businesses in a world with an abundance of information.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
The importance of choosing the right category for your health, comparing it to choosing the right product in other industries.
11:59 - 16:11 (04:12)
Summary
The importance of choosing the right category for your health, comparing it to choosing the right product in other industries. The difference can have a significant multiplier effect on your outcome.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
The speakers question the effectiveness of chiropractic treatment, noting that while some relief can be gained, it may not be the most efficient method for treating certain conditions such as headaches and vertigo.
16:11 - 18:52 (02:40)
Summary
The speakers question the effectiveness of chiropractic treatment, noting that while some relief can be gained, it may not be the most efficient method for treating certain conditions such as headaches and vertigo.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
The use of safety seals in meals and restaurants have become prevalent during COVID-19 as a way to assure customers that no human has touched the food, but it would be better if there is an independent agency or certification for trust and safety around COVID-19 precautions.
18:52 - 23:24 (04:32)
Summary
The use of safety seals in meals and restaurants have become prevalent during COVID-19 as a way to assure customers that no human has touched the food, but it would be better if there is an independent agency or certification for trust and safety around COVID-19 precautions.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
The rise of crypto scams has given rise to stories of innocent people being preyed upon by con artists pretending to be verified sources of trading information.
23:24 - 26:37 (03:12)
Summary
The rise of crypto scams has given rise to stories of innocent people being preyed upon by con artists pretending to be verified sources of trading information. The key is finding ethical ways to enter the marketplace without scamming anyone like creating a green home project.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
This podcast episode discusses the concept of measuring content score and fan score to determine how safe and non-offensive your content is and how much your fans care about you.
26:37 - 30:33 (03:56)
Summary
This podcast episode discusses the concept of measuring content score and fan score to determine how safe and non-offensive your content is and how much your fans care about you.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
The speaker talks about their conversation with HubSpot and how the company has improved over time.
30:34 - 35:15 (04:41)
Summary
The speaker talks about their conversation with HubSpot and how the company has improved over time. They also mentioned Tyra Banks on LinkedIn and HubSpot's certification classes.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
The founder of Flippa and 99designs explains how these online platforms help entrepreneurs showcase their businesses and products for sale or design.
35:16 - 39:06 (03:50)
Summary
The founder of Flippa and 99designs explains how these online platforms help entrepreneurs showcase their businesses and products for sale or design. He also shares insights on business acquisitions and strategies for achieving success.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
The speaker discusses their experience working with a website designer and the importance of having an independent web host.
39:06 - 42:12 (03:06)
Summary
The speaker discusses their experience working with a website designer and the importance of having an independent web host. They express frustration with the committee approach to designing a website.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
A discussion about re-reading a book that inspired someone to become a startup founder and the idea of creating a new book.
42:12 - 46:44 (04:31)
Summary
A discussion about re-reading a book that inspired someone to become a startup founder and the idea of creating a new book.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
Two buddies discuss an infomercial for an unnamed product that uses testimonials and a dramatic production but fails to reveal what the product actually is.
46:44 - 51:15 (04:31)
Summary
Two buddies discuss an infomercial for an unnamed product that uses testimonials and a dramatic production but fails to reveal what the product actually is.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
The skincare market is a sweet spot for advertisers due to its large market and affordable price range, and celebrity endorsements can go a long way.
51:15 - 57:22 (06:06)
Summary
The skincare market is a sweet spot for advertisers due to its large market and affordable price range, and celebrity endorsements can go a long way. For example, Proactiv and Rodan and Fields have utilized celebrity endorsements to market their products.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
The speaker discusses obscure health products and talks about how they are not well-known among successful internet entrepreneurs and tech people yet they might be famous in the mainstream world.
57:22 - 1:02:09 (04:46)
Summary
The speaker discusses obscure health products and talks about how they are not well-known among successful internet entrepreneurs and tech people yet they might be famous in the mainstream world.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
The speaker emphasizes the value of personal relationships in business and mentions a few of his trusted friends he would turn to for advice before industry professionals.
1:02:09 - 1:04:25 (02:16)
Summary
The speaker emphasizes the value of personal relationships in business and mentions a few of his trusted friends he would turn to for advice before industry professionals.
Episode#221 - How to Make Millions With a Modern Day Infomercial
PodcastMy First Million
The speaker talks about a person who invested $15,000 into Pinterest and Uber when they were worth $3 million and also comments on his resemblance to the guy from Maroon 5.
1:04:25 - 1:06:54 (02:28)
Summary
The speaker talks about a person who invested $15,000 into Pinterest and Uber when they were worth $3 million and also comments on his resemblance to the guy from Maroon 5.