Chapter
Corporate Credit Card Sales Pitch
27:29 - 29:09 (01:40)
A discussion about corporate credit cards that highlights how sales pitches can vary from personalized and informative to generic and pushy.
Clips
Brex's marketing strategy involves sending personalized emails to potential clients, claiming that the chief sales officer had requested the email be sent.
27:29 - 28:18 (00:49)
Marketing
Summary
Brex's marketing strategy involves sending personalized emails to potential clients, claiming that the chief sales officer had requested the email be sent. The personalized message, which appears to be a forwarded private email, feels genuine, special, and also highlights the benefits of the service.
ChapterCorporate Credit Card Sales Pitch
EpisodeFrom the Vault: These Are the Frameworks Every Entrepreneur Should Learn
PodcastMy First Million
The hosts share a tactic they used to close half a million dollars in two days, by using scarcity and personalized outreach to offer a spot in their fund to potential investors.
28:18 - 29:09 (00:50)
Sales
Summary
The hosts share a tactic they used to close half a million dollars in two days, by using scarcity and personalized outreach to offer a spot in their fund to potential investors.