Chapter
Creating a Brand and Community Based on Theater Production Values
27:58 - 32:46 (04:47)
The hosts discuss the process of naming their podcast and the importance of creating a brand that provides a special experience every time. They also emphasize the importance of community and supporting each other.
Clips
Co-founders of SoulCycle discuss how they came up with the name and business model of the company in a time when there was no boutique fitness industry in New York City.
27:58 - 29:03 (01:04)
SoulCycle
Summary
Co-founders of SoulCycle discuss how they came up with the name and business model of the company in a time when there was no boutique fitness industry in New York City.
ChapterCreating a Brand and Community Based on Theater Production Values
Episode#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
PodcastThe Tim Ferriss Show
The founders of SoulCycle intended to build a brand that provided a sense of community and support.
29:03 - 32:46 (03:43)
SoulCycle
Summary
The founders of SoulCycle intended to build a brand that provided a sense of community and support. They aimed to create a safe and empowering environment where individuals could come together, share experiences, and encourage each other to achieve their goals.