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Episode

#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
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1:38:50
Published: Mon Jun 03 2019
Description

"There is no elevator to success; you have to take the stairs." — Julie RiceJulie Rice (@julierice_) is an entrepreneur best known for co-founding the fitness phenomenon SoulCycle. Julie served as Co-CEO at SoulCycle from 2006 to 2015 before joining WeWork in November 2017.Julie's life's work has been about building community, and these days she brings that focus to her new role at WeWork. At WeWork, Julie is approaching everything through the lens of community—she is focusing on WeWork's brand and the experience WeWork provides its members, and seeking new and innovative ways to grow and share the WeWork experience around the globe.Julie lives in NYC with her husband Spencer and their two daughters, Phoebe and Parker. She is a board member of The Public Theater and Weight Watchers, as well as an advisor to the women's club The Wing.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chapters
In this episode, the host introduces his popular email newsletter, 5 Bullet Friday, which he sends out every week to millions of subscribers worldwide.
00:00 - 01:22 (01:22)
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Newsletter
Summary

In this episode, the host introduces his popular email newsletter, 5 Bullet Friday, which he sends out every week to millions of subscribers worldwide. It includes five bullet points of the coolest things he has found that week, from apps and books to documentaries, supplements, gadgets, and more, and offers a short and action-packed alternative to his longer podcasts and books.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
With an all-in-one formula containing approximately 75 vitamins, minerals, and whole foods sourced ingredients, and a special offer of free vitamin D supplement and five travel packs for first subscription purchase, Athletic Greens is a comprehensive solution for nutrient-dense intake.
01:22 - 05:55 (04:33)
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Nutrition
Summary

With an all-in-one formula containing approximately 75 vitamins, minerals, and whole foods sourced ingredients, and a special offer of free vitamin D supplement and five travel packs for first subscription purchase, Athletic Greens is a comprehensive solution for nutrient-dense intake. The speaker also mentions small in-person meetups and early access to startups shared with 5 Bullet Friday subscribers.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
An 11-year-old girl had to take the stand in court after her mother sued the woman who pierced her daughter's ear without consent.
05:55 - 08:39 (02:44)
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Legal System
Summary

An 11-year-old girl had to take the stand in court after her mother sued the woman who pierced her daughter's ear without consent. Despite being a responsible kid who never broke curfew, she was incredibly scared and traumatized by the experience.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
The entertainment business requires careful planning for actors and actresses, from their fashions to the things they endorse and the way they talk in interviews.
08:39 - 15:48 (07:08)
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Actors, Actresses
Summary

The entertainment business requires careful planning for actors and actresses, from their fashions to the things they endorse and the way they talk in interviews. Agents get actors jobs, while publicists ensure that people know about those jobs.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
Venture Capitalist, Chris Sacca, shares his personal experience and insights on what he looks for in potential employees, entrepreneurs, and even SoulCycle instructors.
15:49 - 23:57 (08:08)
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Entrepreneurship
Summary

Venture Capitalist, Chris Sacca, shares his personal experience and insights on what he looks for in potential employees, entrepreneurs, and even SoulCycle instructors. He highlights the importance of personality and attraction to someone's energy before bringing them on to his team.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
The founders of a bike rental startup decided to put themselves on a strict budget in order to make their business work, foregoing luxuries like Starbucks and putting everything on their credit cards to get things off the ground.
23:57 - 27:58 (04:01)
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Entrepreneurship
Summary

The founders of a bike rental startup decided to put themselves on a strict budget in order to make their business work, foregoing luxuries like Starbucks and putting everything on their credit cards to get things off the ground.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
The hosts discuss the process of naming their podcast and the importance of creating a brand that provides a special experience every time.
27:58 - 32:46 (04:47)
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Podcast production
Summary

The hosts discuss the process of naming their podcast and the importance of creating a brand that provides a special experience every time. They also emphasize the importance of community and supporting each other.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
The hosts discuss their experience of a moving meditation with singer Dionne Warwick and reflect on the decisions that led to their successful business while feeling connected to others
32:46 - 37:20 (04:33)
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Mindfulness
Summary

The hosts discuss their experience of a moving meditation with singer Dionne Warwick and reflect on the decisions that led to their successful business while feeling connected to others

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
The importance of being a good partner is to be able to have conversations and communicate with each other on what's bothering them and make decisions together, even if they have different needs.
37:20 - 42:16 (04:56)
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Communication, Partnership
Summary

The importance of being a good partner is to be able to have conversations and communicate with each other on what's bothering them and make decisions together, even if they have different needs.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
The interviewee discusses the impact of company culture on behavior and the importance of personal growth in relationships.
42:16 - 49:07 (06:50)
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Personal Growth
Summary

The interviewee discusses the impact of company culture on behavior and the importance of personal growth in relationships.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
The importance of starting with why rather than solely focusing on what you're doing can make or break a brand.
49:07 - 54:55 (05:48)
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Branding
Summary

The importance of starting with why rather than solely focusing on what you're doing can make or break a brand. Taking care of employees and making them feel valued is crucial for a successful brand.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
SoulCycle co-founder discusses the development of the platform and the discipline required to make the right choices for the business, ultimately shaping their understanding of the customer.
54:55 - 1:02:39 (07:44)
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SoulCycle
Summary

SoulCycle co-founder discusses the development of the platform and the discipline required to make the right choices for the business, ultimately shaping their understanding of the customer.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
SoulCycle takes a strategic partner to help them grow to 30 studios.
1:02:39 - 1:10:26 (07:46)
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SoulCycle
Summary

SoulCycle takes a strategic partner to help them grow to 30 studios. The goal is to have people talking about their experience in the studio with friends and wanting to take credit for finding the coolest workout.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
The Co-Founder of SoulCycle talks about the difficulties they experienced when expanding their business from one studio to ten, the creation of a website that would have e-comm as well as building a strong brand and user experience.
1:10:26 - 1:15:37 (05:11)
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Business
Summary

The Co-Founder of SoulCycle talks about the difficulties they experienced when expanding their business from one studio to ten, the creation of a website that would have e-comm as well as building a strong brand and user experience.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
The importance of communication in relationships is highlighted in the conversation where one partner understands the need for the other partner to communicate their stress and helps them to get rid of it in a supportive manner.
1:15:37 - 1:22:20 (06:43)
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Relationships
Summary

The importance of communication in relationships is highlighted in the conversation where one partner understands the need for the other partner to communicate their stress and helps them to get rid of it in a supportive manner.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
The combination of psychology, physical experience and creativity in movement can help individuals access different parts of themselves, express their vulnerabilities, and empower them to deliver messages of positivity in a comfortable and safe environment.
1:22:20 - 1:31:34 (09:13)
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Movement
Summary

The combination of psychology, physical experience and creativity in movement can help individuals access different parts of themselves, express their vulnerabilities, and empower them to deliver messages of positivity in a comfortable and safe environment.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
As people spend more time on their phones and connecting digitally, it is important to have physical spaces like Made by We to connect in a meaningful way.
1:31:34 - 1:36:00 (04:25)
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Connecting in a Digital World
Summary

As people spend more time on their phones and connecting digitally, it is important to have physical spaces like Made by We to connect in a meaningful way. It is crucial to think about the experiences and tools we provide to allow people to connect offline.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
In this episode, the host shares about how he was inspired to create a weekly newsletter called Five Bullet Friday where he sends out a short email every week sharing fun and interesting things he has discovered or been pondering about during the week.
1:36:00 - 1:38:43 (02:43)
listen on Spotify
Newsletter
Summary

In this episode, the host shares about how he was inspired to create a weekly newsletter called Five Bullet Friday where he sends out a short email every week sharing fun and interesting things he has discovered or been pondering about during the week.

Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show