Chapter

Creating High-Value Events
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1:07:05 - 1:12:44 (05:39)

The speaker shares his experience on how he created a high-end event and charged a minimum of $10,000 a seat by delivering high value to the audience in the first two hours of the event.

Clips
The speaker shares his experience in producing a high-end event where he charged $10,000 per seat and the importance of delivering value from the start to satisfy the attendees.
1:07:05 - 1:09:53 (02:47)
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Event Planning
The episode discusses ways to earn a million-dollar income e.g., a thousand mugs at a thousand dollars a piece, or one mug at a million dollars, and talks about mitigating the risks in the process.
1:09:53 - 1:11:13 (01:19)
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Monetization
The speaker discusses the importance of considering pricing tiers, funnels, and company stage when determining material and labor costs for a business.
1:11:13 - 1:12:44 (01:31)
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Business Strategy