Episode
#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
2:11:40
Published: Tue Oct 11 2022
Description
Brought to you by House of Macadamias delicious and nutritious nuts, Wealthfront high-yield savings account, and Vuori Clothing comfortable and durable performance apparel. Welcome to another episode of The Tim Ferriss Show, where it is usually my job to sit down with world-class performers of all different types to tease out the habits, routines, favorite books, and so on that you can apply and test in your own life. This time, we have a slightly different format, and I’m the guest. As some of you know, I tested a “fan-supported model” in 2019, but I ended up returning to ads by request. That’s a long story, and you can read more about it at tim.blog/podcastexperiment. I recently sat down with the original supporter group for a fun and live Q&A on YouTube. In this episode, I answer questions on marketing and product launches, premium pricing, user feedback, fasting routines, podcast advertising, my recent gardening adventures, tools for releasing tension in the iliacus and psoas muscles, my current coffee and alcohol rules, advice for artisans, animal communication, tools for adverse life moments, and more. Please enjoy! *This episode is brought to you by Wealthfront! Wealthfront is an app that helps you save and invest your money. Right now, you can earn 2.55% APY—that’s the Annual Percentage Yield—with the Wealthfront Cash Account. That’s more than twenty times more interest than if you left your money in a savings account at the average bank, according to FDIC.gov. It takes just a few minutes to sign up, and then you’ll immediately start earning 2.55% interest on your savings. And when you open an account today, you’ll get an extra fifty dollar bonus with a deposit of five hundred dollars or more. Visit Wealthfront.com/Tim to get started.*This episode is also brought to you by Vuori clothing! Vuori is a new and fresh perspective on performance apparel, perfect if you are sick and tired of traditional, old workout gear. Everything is designed for maximum comfort and versatility so that you look and feel as good in everyday life as you do working out.Get yourself some of the most comfortable and versatile clothing on the planet at VuoriClothing.com/Tim. Not only will you receive 20% off your first purchase, but you’ll also enjoy free shipping on any US orders over $75 and free returns.*This episode is also brought to you by House of Macadamias delicious and nutritious nuts! I love macadamia nuts and have been enjoying them often since keto expert Dr. Dominic D’Agostino recommended them on the podcast in 2015. They taste great, and with more healthy, monounsaturated fat than both olive oil and avocados, 27% fewer carbs than almonds, and more than 50% fewer carbs than cashews, they’re the perfect low-carb, keto-friendly, nutty snack. In fact, I just ate a handful of lightly white-chocolate-covered macadamias about an hour ago to keep me going through the afternoon until dinner. And I will say this: House of Macadamias produces the best-tasting macadamia nuts I’ve ever eaten... by far.Listeners of The Tim Ferriss Show can use code TIM20 to get 20% off all orders, plus free two-day shipping across the US, UK, and African continent with the purchase of two or more boxes! Visit HouseOfMacadamias.com/Tim to discover some of the most delicious and nutritious nuts on the planet. *[08:27] How I would build clientele/mitigate risk if I were opening a restaurant.[13:02] Raising awareness for a new productivity tool.[18:33] Notable contributions during my days as a tech company advisor.[21:21] Biggest project/challenge at the moment.[22:02] Biggest takeaway from my own work that often gets overlooked.[24:47] Thoughts on curated newsletters for information gathering.[26:47] Recent spiritual shifts?[30:07] Derek Sivers.[30:50] New invention: franchise or sell the proprietary system?[35:41] My experience with Bas Rutten’s O2 breathing device.[38:19] Encouragement for a caregiver amid a chronic medical situation.[40:18] Ketamine and bladder damage.[42:56] Is it always bad to be the bottleneck to your own business?[44:32] Blogs or newsletters I read every day.[46:03] First steps on the animal communication journey.[49:40] Preparing, enduring, and breaking a three-day fast.[54:43] How to launch a successful nonprofit.[58:28] Building a luxury brand.[1:12:52] Favorite recent travel destinations.[1:13:37] Shredders.[1:14:06] Outcompeting in a saturated market.[1:17:43] Coffee vs. tea.[1:18:35] Limiting alcohol intake.[1:22:04] Shaved Ice Island.[1:22:13] Resources for the archery curious.[1:25:36] Fiction writing.[1:26:33] Past guests who have inspired me through tough times.[1:29:14] The mental model that most effectively helps me prioritize.[1:32:59] Cosmic insignificance therapy (via Four Thousand Weeks).[1:33:36] Marketing The 4-Hour Workweek in 2007 vs. 2022.[1:39:14] Metaverse musings.[1:41:25] How does my garden grow?[1:43:29] Workout routine.[1:48:34] Optimizing ROI on ad dollars spent.[2:01:59] Required reading for someone in need of self-love.[2:02:16] If asked, would I appear on The Joe Rogan Experience again?[2:02:40] Have I ever tried backcountry skiing?[2:03:25] What is Project 555?*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapters
Tim Ferriss answers questions on marketing and product launches, premium pricing, user feedback, fasting routines, podcast advertising, and more in a live Q&A session.
00:00 - 09:42 (09:42)
Summary
Tim Ferriss answers questions on marketing and product launches, premium pricing, user feedback, fasting routines, podcast advertising, and more in a live Q&A session. He shares his insights and personal experiences on various topics, including gardening, coffee and alcohol rules, tools for releasing tension, and animal communication approaches.
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
The speaker shares his experience traveling to different locations with changing topography which helped him realize there are different ways to expand life to live in an expansive state more often.
09:42 - 29:12 (19:29)
Summary
The speaker shares his experience traveling to different locations with changing topography which helped him realize there are different ways to expand life to live in an expansive state more often. He suggests identifying risk factors and partners to mitigate them when starting a new business, and explores one-time PR approaches for marketing purposes.
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
Ketamine bladder syndrome is a recently recognized side effect of recreational ketamine use, which can cause serious and irreversible damage to the urinary tract.
29:12 - 43:34 (14:21)
Summary
Ketamine bladder syndrome is a recently recognized side effect of recreational ketamine use, which can cause serious and irreversible damage to the urinary tract. Research on the subject is available on PubMed.
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
Tim Ferriss discusses his personal preparation for 3-day fasts and recommends reading "1000 True Fans" by Kevin Kelly, "The 22 Immutable Laws of Marketing," and "The 80/20 Principle" by Richard Koch.
43:34 - 1:01:20 (17:46)
Summary
Tim Ferriss discusses his personal preparation for 3-day fasts and recommends reading "1000 True Fans" by Kevin Kelly, "The 22 Immutable Laws of Marketing," and "The 80/20 Principle" by Richard Koch. He also shares his thoughts on animal tracking, personal efficiency, and the importance of professional medical advice.
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
The key to selling into the luxury market is to study successful luxury brands and campaigns.
1:01:20 - 1:07:05 (05:44)
Summary
The key to selling into the luxury market is to study successful luxury brands and campaigns. It is important to test the waters and see if people are willing to buy your product and to recognize the value of money to your target audience.
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
The speaker shares his experience on how he created a high-end event and charged a minimum of $10,000 a seat by delivering high value to the audience in the first two hours of the event.
1:07:05 - 1:12:44 (05:39)
Summary
The speaker shares his experience on how he created a high-end event and charged a minimum of $10,000 a seat by delivering high value to the audience in the first two hours of the event.
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
The speaker details his approach to drinking while out to dinner, opting for hard ketone drinks over alcohol-based beverages.
1:12:44 - 1:22:11 (09:26)
Summary
The speaker details his approach to drinking while out to dinner, opting for hard ketone drinks over alcohol-based beverages. He also mentions the dangers of competing on price and gives an example of studying low-cost competitors in the airline industry.
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
In this podcast episode, the host discusses his history with archery, including the development of the trick shot progression, as well as beginner tips for choosing the right bow and getting started with compound archery.
1:22:11 - 1:29:00 (06:49)
Summary
In this podcast episode, the host discusses his history with archery, including the development of the trick shot progression, as well as beginner tips for choosing the right bow and getting started with compound archery.
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
Prioritizing actions based on their impact to make others easier or irrelevant is key in achieving success, developing relationships, reviving old skills, and energizing oneself.
1:29:00 - 1:34:09 (05:09)
Summary
Prioritizing actions based on their impact to make others easier or irrelevant is key in achieving success, developing relationships, reviving old skills, and energizing oneself.
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
The speaker discusses the tendency of humans to prefer centralized discovery and services, even in virtual spaces like the metaverse, and the importance of moderators in such scenarios.
1:34:09 - 1:41:33 (07:24)
Summary
The speaker discusses the tendency of humans to prefer centralized discovery and services, even in virtual spaces like the metaverse, and the importance of moderators in such scenarios.
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
The speaker shares his workout routine which consists of weight training at the gym, jumping rope in the mornings, an hour-long hike with his dog, and a sauna followed by a cold shower to end the day.
1:41:33 - 1:45:54 (04:20)
Summary
The speaker shares his workout routine which consists of weight training at the gym, jumping rope in the mornings, an hour-long hike with his dog, and a sauna followed by a cold shower to end the day. The workout is generally 30 minutes a day, in addition to activities that don't function exclusively as exercise.
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
Without a discount code that is both compelling and easy to remember, it is unlikely that many podcast listeners will bother to input the code when making a purchase, leading to inaccurate ROI tracking and potentially lost sponsorships.
1:45:54 - 1:55:35 (09:41)
Summary
Without a discount code that is both compelling and easy to remember, it is unlikely that many podcast listeners will bother to input the code when making a purchase, leading to inaccurate ROI tracking and potentially lost sponsorships.
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
Choosing the right initial dominoes can create cascades that do the heavy lifting later.
1:55:35 - 2:03:49 (08:13)
Summary
Choosing the right initial dominoes can create cascades that do the heavy lifting later. With the right coverage from outlets, you can create a perception of surround sound within a defined demographic.
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
The K-O-R-E shorts are the perfect one-short-for-every-sport athletic shorts for men.
2:03:50 - 2:09:54 (06:04)
Summary
The K-O-R-E shorts are the perfect one-short-for-every-sport athletic shorts for men. Not only are they comfortable, but they are perfect for running, yoga and other activities.
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
House of Macadamias sources the highest quality macadamia nuts in South Africa for their snacks like vegan paleo and keto friendly chocolate dipped macadamias.
2:09:54 - 2:11:54 (01:59)
Summary
House of Macadamias sources the highest quality macadamia nuts in South Africa for their snacks like vegan paleo and keto friendly chocolate dipped macadamias. They are recommended by keto expert Dr. Dominic Agostino and are the best tasting macadamia nuts available.