Chapter
Creating Intention Behind Your Business Goals
42:42 - 53:28 (10:46)
When setting business goals, it's important to consider the feeling you want to create for your customers rather than just achieving a transactional outcome. Focusing on targeting heartstrings and creating ways for customers to genuinely want to stay is key to building a successful business.
Clips
The goal of starting a business should not be transactional, but rather transformative.
42:42 - 46:00 (03:17)
Summary
The goal of starting a business should not be transactional, but rather transformative. By creating an environment in which people feel like they are becoming better individuals, businesses can succeed by fostering FOMO, or Fear of Missing Out, in their customers.
ChapterCreating Intention Behind Your Business Goals
Episode#426 - Ben Bergeron - Stop Living A Life Of Complacency
PodcastModern Wisdom
Focusing solely on metrics to achieve a target or goal can be counterproductive.
46:00 - 50:26 (04:25)
Summary
Focusing solely on metrics to achieve a target or goal can be counterproductive. It's essential to make people feel good about a product or service to build a lasting relationship with them.
ChapterCreating Intention Behind Your Business Goals
Episode#426 - Ben Bergeron - Stop Living A Life Of Complacency
PodcastModern Wisdom
Feeling great and confident in one's body is important, and the same goes for brand identity; this is why every detail counts in podcasts for brand relevance, instead of simply brand awareness.
50:27 - 53:28 (03:01)
Summary
Feeling great and confident in one's body is important, and the same goes for brand identity; this is why every detail counts in podcasts for brand relevance, instead of simply brand awareness. While dashboards for YouTube channels and podcasts can track views and retention, this does not guarantee brand relevance and listeners' needs.