Chapter

Creating Unique Internet Products to Attract Attention
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25:29 - 30:39 (05:10)

The key to building successful consumer internet products is creating nuanced and surprising elements that people will want to talk about and share. Starting with evergreen subjects like relationship advice can give a platform media attention for word-of-mouth marketing and free customer acquisition.

Clips
SecondOpinion.com is a platform where users can get expert opinions on anything from relationships to how to fix something, without bias.
25:29 - 26:23 (00:53)
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Expert Advice
Summary

SecondOpinion.com is a platform where users can get expert opinions on anything from relationships to how to fix something, without bias. Users can browse a range of experts who are available to provide advice at a fee.

Chapter
Creating Unique Internet Products to Attract Attention
Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
Podcast
My First Million
The key to building successful internet products is to create games and features that surprise people and make them want to talk about it.
26:23 - 28:37 (02:14)
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Internet Product
Summary

The key to building successful internet products is to create games and features that surprise people and make them want to talk about it. Focusing on relationship advice is a good starting point because it is evergreen and will continue to generate interest over time.

Chapter
Creating Unique Internet Products to Attract Attention
Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
Podcast
My First Million
Text Me a Secret is a platform that allows individuals to anonymously share their secrets with others who are also looking to unburden themselves.
28:37 - 29:35 (00:57)
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Anonymity
Summary

Text Me a Secret is a platform that allows individuals to anonymously share their secrets with others who are also looking to unburden themselves. Users are randomly matched and can choose to continue or move on to another person.

Chapter
Creating Unique Internet Products to Attract Attention
Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
Podcast
My First Million
The idea is to create a philanthropic wash and fold service for low-income families that will give them back productive hours that can be used for other activities.
29:35 - 30:39 (01:04)
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Philanthropy
Summary

The idea is to create a philanthropic wash and fold service for low-income families that will give them back productive hours that can be used for other activities. It will be a helpful solution for working moms and dads who spend a lot of time in laundromats.

Chapter
Creating Unique Internet Products to Attract Attention
Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
Podcast
My First Million