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Episode

#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
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1:03:12
Published: Fri May 22 2020
Description

Today's episode is possible because of Superside! Head to www.superside.com/mfm to hire a dedicated team of designers for your project! Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Shaan Puri (@ShaanVP) talks to Greg Isenberg (@gregisenberg) who is the Head of Product at WeWork, the cofounder of a product studio called Late Checkout, and he’s an advisor for TikTok. Today's topic include: Greg talks about how YouProbablyNeedAHaircut.com came about (1:30), Greg talks about his background (4:50), Shaan and Greg talk about what drew them to Silicon Valley (11:00), Greg talks about selling his businesses to StumbleUpon and WeWork (19:00), Shaan and Greg talk business ideas (22:30), How to think about consumer internet products (26:00), Discussing how Evan Spiegel explained Snapchat (36:40) and How to invent the future and think about new products or ideas (45:45).  See acast.com/privacy for privacy and opt-out information.

Chapters
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00:00 - 02:10 (02:10)
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CRM Platforms
Summary

CRM platforms automate tasks, manage contact information and deals, and provide access to data for better customer service and goal achievement. One always-on design company offers affordable and quick design solutions. Some companies are cutting their CRM platform expenses and reevaluating their software needs.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
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The speaker discusses how they launched a product and achieved 150,000 unique visits within the first 24 hours through a viral marketing strategy, utilizing journalists and platforms like Product Hunt.
02:10 - 05:20 (03:10)
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marketing
Summary

The speaker discusses how they launched a product and achieved 150,000 unique visits within the first 24 hours through a viral marketing strategy, utilizing journalists and platforms like Product Hunt.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
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The status in the world of internet entrepreneurship isn't about luxury items like cars or houses anymore.
05:20 - 12:48 (07:27)
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Entrepreneurship
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The status in the world of internet entrepreneurship isn't about luxury items like cars or houses anymore. Rather, it's about projects like high-profile redesigns and hiring individuals with experience in areas such as game development or affiliate marketing.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
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A speaker reminisces about the early days of social media and the innovative features that were ahead of their time.
12:48 - 16:34 (03:45)
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Social Media
Summary

A speaker reminisces about the early days of social media and the innovative features that were ahead of their time.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
Podcast
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The best way to learn is to jump in and get involved, whether it's driving or just being along for the ride.
16:34 - 18:48 (02:14)
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Learning
Summary

The best way to learn is to jump in and get involved, whether it's driving or just being along for the ride. It's all about taking risks, trying new things, building relationships, and getting at bats to build experience.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
Podcast
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The speaker discusses the success of Twitter's product health metrics, including high daily active user engagement and innovation in the social app realm.
18:48 - 22:13 (03:25)
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Twitter
Summary

The speaker discusses the success of Twitter's product health metrics, including high daily active user engagement and innovation in the social app realm.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
Podcast
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The podcast hosts a discussion on startup ideas and the rebranding of consumer brands that are direct-to-consumer with a fresh and appealing image.
22:13 - 25:29 (03:15)
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Startup Ideas
Summary

The podcast hosts a discussion on startup ideas and the rebranding of consumer brands that are direct-to-consumer with a fresh and appealing image. They express intrigue regarding the creative process behind startup ideas while engaging with interesting guests.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
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The key to building successful consumer internet products is creating nuanced and surprising elements that people will want to talk about and share.
25:29 - 30:39 (05:10)
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Internet products
Summary

The key to building successful consumer internet products is creating nuanced and surprising elements that people will want to talk about and share. Starting with evergreen subjects like relationship advice can give a platform media attention for word-of-mouth marketing and free customer acquisition.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
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The guest speaker discusses how creating new categories can be important in technology, like live video, and even in industries such as virtual barbershops.
30:40 - 37:39 (06:59)
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Technology
Summary

The guest speaker discusses how creating new categories can be important in technology, like live video, and even in industries such as virtual barbershops.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
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This podcast features a discussion on Snapchat’s origins and the ability to simplify complex ideas into concise concepts through the perspective of a talented individual.
37:39 - 44:13 (06:33)
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Snapchat
Summary

This podcast features a discussion on Snapchat’s origins and the ability to simplify complex ideas into concise concepts through the perspective of a talented individual.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
Podcast
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The speaker shares their unique perspective on product design and the representation of commerce in the mall as a meeting point for different age groups and interests.
44:13 - 51:23 (07:10)
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Product Design
Summary

The speaker shares their unique perspective on product design and the representation of commerce in the mall as a meeting point for different age groups and interests.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
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Unique qualities make people stand out and create buzz, leading to audience engagement and word of mouth promotion.
51:23 - 54:35 (03:12)
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Personal branding
Summary

Unique qualities make people stand out and create buzz, leading to audience engagement and word of mouth promotion. What may seem weird or unconventional can actually capture attention and generate interest.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
Podcast
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The success of a product can depend on its ability to solve a real problem in a unique way, even if it may seem unconventional.
54:35 - 58:59 (04:23)
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Business
Summary

The success of a product can depend on its ability to solve a real problem in a unique way, even if it may seem unconventional. Building trust within a vertical can lead to potential success, whether it be a million-dollar or a billion-dollar business.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
Podcast
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This idea proposes a high-end restaurant delivery concept where customers receive a live stream with the chef explaining the meal, and a carefully packaged delivery of the dish.
58:59 - 1:02:50 (03:50)
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Restaurant Delivery
Summary

This idea proposes a high-end restaurant delivery concept where customers receive a live stream with the chef explaining the meal, and a carefully packaged delivery of the dish. The restaurant could charge around $100-$150, positioning themselves as a QVC-style experience for foodies.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
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Zach catches up with Greg Eisenberg and directs the audience to find him on Twitter.
1:02:50 - 1:03:14 (00:24)
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Social Media
Summary

Zach catches up with Greg Eisenberg and directs the audience to find him on Twitter.

Episode
#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
Podcast
My First Million