Chapter
Cultural Differences in Consumer Experimentation
1:11:05 - 1:15:47 (04:41)
The cultural differences in consumer behavior are apparent through their willingness to try new things. Americans are often more optimistic and willing to try new products, while French consumers are more cautious and value traditional practices.
Clips
Americans benefit from the optimism of their fellow citizens who are more willing to try new things and believe that their lives are capable of continuous improvement.
1:11:05 - 1:13:03 (01:58)
American optimism
Summary
Americans benefit from the optimism of their fellow citizens who are more willing to try new things and believe that their lives are capable of continuous improvement.
ChapterCultural Differences in Consumer Experimentation
Episode#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
PodcastThe Danny Miranda Podcast
The more you try new things, the higher your chances of getting lucky.
1:13:03 - 1:14:28 (01:24)
Luck
Summary
The more you try new things, the higher your chances of getting lucky. This concept was explored through a story of an Indian woman requesting sugar in her green tea while in Japan.
ChapterCultural Differences in Consumer Experimentation
Episode#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
PodcastThe Danny Miranda Podcast
The chances of success are influenced by forces beyond our control, such as access to resources and opportunities.
1:14:28 - 1:15:47 (01:18)
Success
Summary
The chances of success are influenced by forces beyond our control, such as access to resources and opportunities.