Episode
#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
1:36:10
Published: Mon May 09 2022
Description
Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. Sutherland is a brilliant copywriter and marketing mind, who has an uncanny ability to hold separate ideas simultaneously. (0:00) Once you see it, you can’t look at the world the same (0:54) Electric cars (2:02) Only obvious in retrospect (4:16) Second Life (7:10) Perspective of time (10:10) Too many choices in products (14:30) Typewriter (18:20) Video conferencing (19:43) Mobile phones (21:11) Rory as an early adopter (24:05) Electric bike (27:00) More electric cars (32:22) Derek Sivers (33:01) Wealth accumulation (36:10) The problem with blockchain (37:17) Elon Musk buying Twitter (39:41) Rory’s problem with Amazon Prime (43:51) Similarities between Elon Musk and Steve Jobs (46:23) James Watt invented the horsepower (48:11) Conservatism but open (51:23) How you present information to people has a bearing on how it’s acted upon (52:00) Rory’s color lesson (54:14) What makes for a good story? (57:03) Self-deception is an essential evolutionary function (58:55) Is creativity good for mental health? (1:01:49) Rory’s neuroticism (1:02:30) Nuance on Twitter (1:06:43) Nature vs. nurture (1:10:46) American belief “life is capable of continuous improvement” (1:15:40) Fame’s benefits (1:19:46) A case against niching down (1:22:00) Personal brand (1:27:54) Connecting with Rory (1:29:30) Meeting celebrities… “Was he/she nice?” (1:34:31) Trump the silverback gorilla? Connect with Rory – https://twitter.com/rorysutherland 🎙Podcast: https://podfollow.com/1532160275/view 🐣 Twitter: https://twitter.com/heydannymiranda 📸 Instagram: https://instagram.com/heydannymiranda 🕺 TikTok: https://tiktok.com/@heydannymiranda 🚨 Newsletter: https://dannymiranda.com/tuesday-treasure/
Chapters
The speaker reflects on how advancements in technology were initially dismissed as fads, but are now deeply ingrained in modern society.
00:00 - 04:40 (04:40)
Summary
The speaker reflects on how advancements in technology were initially dismissed as fads, but are now deeply ingrained in modern society. They discuss the transition to electric cars and the importance of creating a product that will not make users want to revert to traditional gas-powered cars.
Episode#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
PodcastThe Danny Miranda Podcast
Although driving faster may feel like you are making more progress, the time saved by driving at significantly higher speeds is not worth the stress, danger and other potential disadvantages.
04:40 - 33:23 (28:42)
Summary
Although driving faster may feel like you are making more progress, the time saved by driving at significantly higher speeds is not worth the stress, danger and other potential disadvantages. Research shows that having too many choices can lead to indecision and reduced productivity.
Episode#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
PodcastThe Danny Miranda Podcast
The history of innovation is marked by highly disagreeable people who invented solutions for a problem, just as James Watt invented the horsepower to sell steam engines to mines.
33:23 - 1:01:57 (28:34)
Summary
The history of innovation is marked by highly disagreeable people who invented solutions for a problem, just as James Watt invented the horsepower to sell steam engines to mines. Moreover, there are people for whom the idea of electric cars is attractive, but who refuse to join the Tesla cult, creating a whole market for electric cars.
Episode#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
PodcastThe Danny Miranda Podcast
The expansion of further education has caused oversimplification of complex ideas as people tend to generalize.
1:01:57 - 1:06:10 (04:12)
Summary
The expansion of further education has caused oversimplification of complex ideas as people tend to generalize. It is essential to accept the fact that the world is made up of characters with both good and bad traits, and to accommodate contradictions to make progress.
Episode#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
PodcastThe Danny Miranda Podcast
The link between personality and criminal behavior, particularly with regards to serial killers, has been an area of ongoing interest.
1:06:11 - 1:11:05 (04:53)
Summary
The link between personality and criminal behavior, particularly with regards to serial killers, has been an area of ongoing interest. This podcast discusses the potential role of temperament and upbringing in shaping one's propensity for violent offenses.
Episode#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
PodcastThe Danny Miranda Podcast
The cultural differences in consumer behavior are apparent through their willingness to try new things.
1:11:05 - 1:15:47 (04:41)
Summary
The cultural differences in consumer behavior are apparent through their willingness to try new things. Americans are often more optimistic and willing to try new products, while French consumers are more cautious and value traditional practices.
Episode#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
PodcastThe Danny Miranda Podcast
The key to brand strength is not only selling frequently to some people but also infrequently to a lot of people, according to the principles of Byron Sharp.
1:15:47 - 1:20:59 (05:11)
Summary
The key to brand strength is not only selling frequently to some people but also infrequently to a lot of people, according to the principles of Byron Sharp. Having a level of fame helps open doors to opportunities that would have otherwise gone unnoticed.
Episode#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
PodcastThe Danny Miranda Podcast
This podcast discusses the psychology of Samsung and Apple users and how it is similar to a political campaign, only trying to convince those who already believe in their brand, instead of potential new customers.
1:20:59 - 1:27:29 (06:30)
Summary
This podcast discusses the psychology of Samsung and Apple users and how it is similar to a political campaign, only trying to convince those who already believe in their brand, instead of potential new customers. It also touches upon the honesty of having reputational skin in the game, as Apple products were known for quality because Jobs would never ship a bad product.
Episode#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
PodcastThe Danny Miranda Podcast
The speaker discusses his thoughts on Trump's social skills, including his ability to pay attention to less important individuals during conversations and his tendency to drink alcohol.
1:27:29 - 1:34:30 (07:01)
Summary
The speaker discusses his thoughts on Trump's social skills, including his ability to pay attention to less important individuals during conversations and his tendency to drink alcohol.
Episode#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
PodcastThe Danny Miranda Podcast
The way journalists communicate with presidents has become uncomfortable in the UK, and even more so in the US under Trump's treatment of journalists who ask questions.
1:34:30 - 1:36:14 (01:44)
Summary
The way journalists communicate with presidents has become uncomfortable in the UK, and even more so in the US under Trump's treatment of journalists who ask questions. Some suggest that journalists are just individuals with degrees standing in front of a building, while the president represents millions of people within the country.