Chapter
Designing Coca-Cola's Brand Identity
07:27 - 13:33 (06:05)
The goal behind Coca-Cola's rebranding was to make it look more friendly and humanized instead of a big corporate giant. Their design concept was to create an interesting looking design across all different touchpoints while maintaining humanity in the brand.
Clips
Turner Duckworth discusses their work designing for Coca-Cola and the importance of creating a friendly and human look for large corporations.
07:27 - 13:33 (06:05)
Coca-Cola
Summary
Turner Duckworth discusses their work designing for Coca-Cola and the importance of creating a friendly and human look for large corporations.