Episode
#167 - Bruce Duckworth - Designing The World's Biggest Brands
1:10:16
Published: Thu May 07 2020
Description
Bruce Duckworth is a designer and the Co-Founder & Co-Chairman of Turner Duckworth Design Company. Amazon's smile logo, Coca Cola's rebrand, Samsung, Elemis and Metallica are just some of the companies who owe their branding success to Bruce Duckworth. Expect to learn what it's like to sit in a briefing with Jeff Bezos, the full creative process behind generating the world's biggest brands, why packaging truly is the essence of a brand, how to have better meetings, how to monetise your creative passion and much more. Find new clients and raise your profile as a Fitness Professional by signing up to FitBook at https://fitbook.co.uk/join-fitbook/ (enter code MODERNWISDOM for 50% off your membership) Extra Stuff: Check out Turner Duckworth's website - https://turnerduckworth.com/ Follow Turner Duckworth on Twitter - https://twitter.com/TurnerDuckworth Follow Turner Duckworth on Instagram - https://instagram.com/turner_duckworth Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact
Chapters
Bruce Duckworth, co-founder and co-chairman of Turner Duckworth, an international brand identity design firm, shares stories of working with Jeff Bezos and designing for Coca-Cola, Amazon, Samsung, and Metallica, among others, as well as offering tips on monetizing your artistic passions.
00:00 - 01:29 (01:29)
Summary
Bruce Duckworth, co-founder and co-chairman of Turner Duckworth, an international brand identity design firm, shares stories of working with Jeff Bezos and designing for Coca-Cola, Amazon, Samsung, and Metallica, among others, as well as offering tips on monetizing your artistic passions.
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
Fitbook is offering fitness professionals 50% off their membership to help expand their client base as things begin to reopen.
01:29 - 07:27 (05:58)
Summary
Fitbook is offering fitness professionals 50% off their membership to help expand their client base as things begin to reopen. Use code MODERNWISDOM to receive the discount.
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
The goal behind Coca-Cola's rebranding was to make it look more friendly and humanized instead of a big corporate giant.
07:27 - 13:33 (06:05)
Summary
The goal behind Coca-Cola's rebranding was to make it look more friendly and humanized instead of a big corporate giant. Their design concept was to create an interesting looking design across all different touchpoints while maintaining humanity in the brand.
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
A discussion on the significance of design in branding and how minor tweaks in design can influence brand appeal and sales.
13:33 - 18:09 (04:36)
Summary
A discussion on the significance of design in branding and how minor tweaks in design can influence brand appeal and sales.
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
Designing logos involves skills beyond just creating visual graphics.
18:10 - 22:24 (04:14)
Summary
Designing logos involves skills beyond just creating visual graphics. It also requires careful consideration of the client's needs and preferences, as well as the ability to explain the reasoning behind the chosen design.
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
The design world was transformed when Apple produced the iPhone, giving more emphasis to the importance of good design, even for large brands like Coca-Cola and McDonald's that had previously fallen out of step.
22:26 - 31:08 (08:41)
Summary
The design world was transformed when Apple produced the iPhone, giving more emphasis to the importance of good design, even for large brands like Coca-Cola and McDonald's that had previously fallen out of step. While good design used to be limited to elitist products and communications, it has now become more accessible and prevalent in everyday life.
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
The communication between a graphic designer and a client should be efficient, thorough, and free of superfluous information to ensure a smooth and cohesive design process.
31:08 - 39:55 (08:47)
Summary
The communication between a graphic designer and a client should be efficient, thorough, and free of superfluous information to ensure a smooth and cohesive design process. Observing the details of the client's product and ensuring a unified approach can lead to successful design outcomes.
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
Being a designer comes with its own set of challenges, including knowing the value of your work and communicating that value to clients for a successful outcome.
39:57 - 45:14 (05:17)
Summary
Being a designer comes with its own set of challenges, including knowing the value of your work and communicating that value to clients for a successful outcome.
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
In this podcast, the host discusses how biases can impact the creative industry, and the importance of eliciting unbiased responses from clients and partners.
45:14 - 49:04 (03:49)
Summary
In this podcast, the host discusses how biases can impact the creative industry, and the importance of eliciting unbiased responses from clients and partners. They also touch on the challenges of visually communicating energy in creative work.
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
Often, student ideas can be pure and untouched by the influences of the design industry.
49:05 - 53:22 (04:17)
Summary
Often, student ideas can be pure and untouched by the influences of the design industry. Being "studenty" can be seen as a positive trait in design as it brings a fresh perspective.
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
The key aspect of good design is that the more one looks at it, the better it gets.
53:22 - 57:00 (03:37)
Summary
The key aspect of good design is that the more one looks at it, the better it gets. Designers should create a beautiful and timeless product that is immediately gratifying and recognizable, just like the Coca-Cola bottle or car designs we use every day.
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
Summary
How to get more sales for Special K? By focusing on a great piece of design that will last for a long time, rather than just improving the image of the product.
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
This episode discusses the challenging task of balancing integrity and virtue signaling in brands, as businesses attempt to maintain authenticity and simultaneously please multiple stakeholders.
1:01:18 - 1:09:01 (07:42)
Summary
This episode discusses the challenging task of balancing integrity and virtue signaling in brands, as businesses attempt to maintain authenticity and simultaneously please multiple stakeholders. The speaker expresses skepticism towards some brands that seem to be practicing virtue signaling and the difficulty of achieving brand authenticity in today's world of constant communication and competition with newer, more innovative brands.
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
Chris Willshire interviews Bruce Duckworth, co-founder of Turner Duckworth, a design agency known for their iconic brand designs such as Coca-Cola, Amazon and many more.
1:09:01 - 1:10:06 (01:04)
Summary
Chris Willshire interviews Bruce Duckworth, co-founder of Turner Duckworth, a design agency known for their iconic brand designs such as Coca-Cola, Amazon and many more. They talk design trends, branding strategies, and how design impacts our everyday life.