Chapter
Designing Recognizable and Timeless Products
53:22 - 57:00 (03:37)
The key aspect of good design is that the more one looks at it, the better it gets. Designers should create a beautiful and timeless product that is immediately gratifying and recognizable, just like the Coca-Cola bottle or car designs we use every day.
Clips
A graphic designer's job is to create something not just beautiful and brilliant, but also immediately gratifying, recognizable, and visceral while keeping the legacy intact.
53:22 - 55:38 (02:15)
Graphic design
Summary
A graphic designer's job is to create something not just beautiful and brilliant, but also immediately gratifying, recognizable, and visceral while keeping the legacy intact.
ChapterDesigning Recognizable and Timeless Products
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
The everyday objects that we use constantly, such as the Coca-Cola bottle or car design, may not be considered beautiful but they still possess remarkable design qualities.
55:38 - 57:00 (01:21)
Design
Summary
The everyday objects that we use constantly, such as the Coca-Cola bottle or car design, may not be considered beautiful but they still possess remarkable design qualities. The speaker mentions their admiration for car design specifically.