Ether Cards offer a new spin on the NBA's NFT craze, with customizable trading cards that can evolve and come with additional perks like video calls and endorsement deals. The company saw 3 million visitors in its first month, highlighting the popularity and potential of NFTs in the sports world.
The Gold Lamello rookie of the year card comes with a physical card, $750 and guaranteed endorsement deal rewards, such as a yearly zoom call with LeBron for Platinum card holders.
LaMelo Ball's new company Ethercards generated 3 million website visitors in the first month of its launch in March. The traffic was direct, raising questions on how people are discovering these types of companies.
LaMelo Ball has minted his own card and has negotiated to own a certain percentage of it through Ether Cards, allowing him to profit from its resale.