Chapter
Excitement over a new product
52:21 - 54:25 (02:04)
Sarah's father created excitement over a new product by asking his friends to spread the word, causing sales to increase.
Clips
The speaker paid all of their friends across several cities to go buy the product, creating excitement and increasing sales.
52:21 - 53:49 (01:27)
Product Marketing
Summary
The speaker paid all of their friends across several cities to go buy the product, creating excitement and increasing sales. The product was later endorsed by Oprah as the favorite product of the year.
ChapterExcitement over a new product
EpisodeThe 3 Secrets To Negotiating In Life & Business [MASTERCLASS] EP 1305
PodcastThe School of Greatness
Sarah Blakely explains how she worked every night and on weekends for two years to get her business, Spanx, off the ground, even selling fax machines to earn a living.
53:49 - 54:25 (00:36)
Entrepreneurship
Summary
Sarah Blakely explains how she worked every night and on weekends for two years to get her business, Spanx, off the ground, even selling fax machines to earn a living. Blakely also shares her surprise at being likened to the main character in the movie Joy.