Chapter
Experimenting with Sleep Technology
12:47 - 16:50 (04:02)
The hosts discuss an experiment in which they tested a product designed to improve sleep, inspired by the concept of attention and the changing media landscape.
Clips
The speaker discusses how they spent months experimenting with their friend in order to build a media company that didn't rely on the traditional ad or affiliate link model, which requires huge scale.
12:47 - 14:18 (01:31)
Summary
The speaker discusses how they spent months experimenting with their friend in order to build a media company that didn't rely on the traditional ad or affiliate link model, which requires huge scale.
ChapterExperimenting with Sleep Technology
Episode#13 - He Made Millions From... Blankets, Bean Bags & Candles?
PodcastMy First Million
The hosts discuss the simplicity of buying ads on Facebook for advertising purposes, with one host mentioning the thesis of media and product attention shifting towards social media platforms.
14:18 - 15:34 (01:16)
Summary
The hosts discuss the simplicity of buying ads on Facebook for advertising purposes, with one host mentioning the thesis of media and product attention shifting towards social media platforms.
ChapterExperimenting with Sleep Technology
Episode#13 - He Made Millions From... Blankets, Bean Bags & Candles?
PodcastMy First Million
Soterios Johnson talks about his successful Kickstarter campaign for blankets, and how he used the platform to get funding.
15:34 - 15:51 (00:16)
Summary
Soterios Johnson talks about his successful Kickstarter campaign for blankets, and how he used the platform to get funding.
ChapterExperimenting with Sleep Technology
Episode#13 - He Made Millions From... Blankets, Bean Bags & Candles?
PodcastMy First Million
The Gravity Blanket was launched on Kickstarter and became an instant hit, generating millions of dollars in revenue.
15:51 - 16:50 (00:58)
Summary
The Gravity Blanket was launched on Kickstarter and became an instant hit, generating millions of dollars in revenue. The team played into the science behind sleep and marketed it as a "Tesla for sleep."