John Fiorentino (@johnhfio) wants you to relax. And so far, its' working. He sold over $15 million worth of his product Gravity Blanket and Moon Pod. He talks to us about being broke, crashing on friends couches - to inventing and marketing the most popular blanket since the Snuggie, raising over $5 million on Kickstarter * why he thinks Silicon Valley is wasting too much time talking about tactics rather than focusing on making great products. See acast.com/privacy for privacy and opt-out information.
The founder of Gravity Blanket discusses entrepreneurship and mental health on a podcast. He mentions how he received guest recommendations and talks about automating tedious tasks with his product.
The speaker shares his experience of trying to come up with a business idea and eventually creating a successful one with a weighted blanket. He gave himself a two-year window to create something from scratch and succeeded with the blanket idea.
The speaker discusses finding joy in unique and personal experiences, such as using a weighted blanket and participating in a curated couch-surfing community.
The hosts discuss an experiment in which they tested a product designed to improve sleep, inspired by the concept of attention and the changing media landscape.
The Gravity Blanket gained popularity during a time when people were looking towards science for comfort, and Elon Musk's influence made anything he did extremely popular. Meanwhile, quant hedge funds weren't effective.
The creator of the Gravity Blanket explains his fear of being a one-hit wonder and tricking people into buying his product.
The speaker emphasizes the importance of focusing on the main aspect of one's business rather than being consumed by constant worrying and analyzing of conversion rates and sales tactics.
The speaker talks about the sleep industry boom and mentions the difficulty in getting everything right in order to manage stress effectively. They also mention the collective agreement that the world is currently more stressed out than ever.
The popularity of weighted blankets has made them a multi-use product, with different people discovering various benefits beyond their initial purpose. Despite its success, some remain critical of the trend and skeptical of its effects.
In this episode, the host discusses the power of stories in shaping our perceptions and finding better frames for the things happening in our lives.
The speaker discusses the benefits of practicing gratitude and how it can lead to being thankful for more things in life, regardless of whether it's approached through science or religion.
The founder of Native Deodorant shares how he no longer stresses over the prices on the menu and encourages listeners to reach out and share their stories to help others.
John and Tino provide their Instagram handle for those interested in contacting them.