Chapter
Finding Reassurance in Focus Groups
41:25 - 46:23 (04:57)
This podcast discusses how focus groups provide reassurance to companies by observing potential customers' reactions to products, leading to a belief that the future will be ok.
Clips
Reassurance feels good because it means someone is telling us the future is going to be ok.
41:25 - 42:23 (00:57)
Summary
Reassurance feels good because it means someone is telling us the future is going to be ok. However, relying on reassurance reminds us that we are confronting an uncertain world, so refusing reassurance is the alternative.
ChapterFinding Reassurance in Focus Groups
Episode1027 Habits of Success for Creatives, Artists & Entrepreneurs w/Seth Godin
PodcastThe School of Greatness
In this episode, Seth Godin emphasizes the importance of avoiding external validation and focusing on the merit of one’s work to ultimately succeed in their goals.
42:23 - 43:36 (01:12)
Summary
In this episode, Seth Godin emphasizes the importance of avoiding external validation and focusing on the merit of one’s work to ultimately succeed in their goals. He also suggests using ‘merely do it’ instead of ‘just do it’ to underscore the idea of doing without any commentary.
ChapterFinding Reassurance in Focus Groups
Episode1027 Habits of Success for Creatives, Artists & Entrepreneurs w/Seth Godin
PodcastThe School of Greatness
Seeking reassurance distracts you from doing your best.
43:36 - 44:38 (01:02)
Summary
Seeking reassurance distracts you from doing your best. Instead, focus on the practice, learn from what works, and do it again.
ChapterFinding Reassurance in Focus Groups
Episode1027 Habits of Success for Creatives, Artists & Entrepreneurs w/Seth Godin
PodcastThe School of Greatness
Traditional focus groups, which rely on paying people to come in and give feedback, can be biased and less effective in generating honest opinions.
44:38 - 46:23 (01:44)
Summary
Traditional focus groups, which rely on paying people to come in and give feedback, can be biased and less effective in generating honest opinions. This technique can lead to pressure to please the client rather than giving genuine opinions.