Chapter
Finding Solutions Through Cross-Category Challenges
05:07 - 13:18 (08:11)
Seeking cross-category solutions can bring innovation to spaces they wouldn't belong to otherwise, according to the quote: "your idea needs to only be original in its adaptation to your problem". A study from the 60s found that when people needed a high number in a casino game, they tended to roll the dice harder.
Clips
By understanding the patterns and solutions found in biological evolution, marketers can use them to be more efficient and creative.
05:07 - 07:51 (02:44)
Summary
By understanding the patterns and solutions found in biological evolution, marketers can use them to be more efficient and creative. The adaptation and extinction of solutions in biology can be applied to ideas and marketing strategies.
ChapterFinding Solutions Through Cross-Category Challenges
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
The focus on big innovation often overshadows the value of cross category solutions and incremental improvements, which can be adapted to solve new problems.
07:51 - 10:35 (02:43)
Summary
The focus on big innovation often overshadows the value of cross category solutions and incremental improvements, which can be adapted to solve new problems. Looking beyond industry and category tropes is important in generating new ideas.
ChapterFinding Solutions Through Cross-Category Challenges
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
An individual can seek cross-category challenges and solutions to justify why they can bring that solution into a category that it might never be seen before, using the connective tissue to define the area of exploration.
10:35 - 12:16 (01:40)
Summary
An individual can seek cross-category challenges and solutions to justify why they can bring that solution into a category that it might never be seen before, using the connective tissue to define the area of exploration. It is crucial to have exposure to many brands and different challenges to connect a challenge for one category to another that is seemingly unrelated.
ChapterFinding Solutions Through Cross-Category Challenges
Episode#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
PodcastModern Wisdom
Just as dolphins and sharks independently evolved with a dorsal fin for the same purpose, organizations can learn from each other when faced with similar challenges in the business world.
12:16 - 13:18 (01:02)
Summary
Just as dolphins and sharks independently evolved with a dorsal fin for the same purpose, organizations can learn from each other when faced with similar challenges in the business world.