Chapter
From Failed Scoop Shop to Multi-Billion Dollar Brand
02:47 - 06:11 (03:23)
Two friends with no formal training in ice cream making founded a scoop shop that failed to attract customers but pivoted to selling their ice cream wholesale to restaurants, eventually building a multi-billion dollar brand.
Clips
Ben Cohen and Jerry Greenfield, the founders of Ben & Jerry's Ice Cream, had minimal formal training before building their multi-billion dollar brand with a unique pricing policy and a humble shop in Vermont.
02:47 - 04:11 (01:23)
Ben & Jerry's Ice Cream
Summary
Ben Cohen and Jerry Greenfield, the founders of Ben & Jerry's Ice Cream, had minimal formal training before building their multi-billion dollar brand with a unique pricing policy and a humble shop in Vermont.
ChapterFrom Failed Scoop Shop to Multi-Billion Dollar Brand
EpisodeMFM Mini - How Ben & Jerry’s Turned Misfortune Into Fortune
PodcastMy First Million
Ben and Jerry's became the most popular ice cream brand in Boston after restaurants started picking it up.
04:11 - 06:11 (02:00)
Business
Summary
Ben and Jerry's became the most popular ice cream brand in Boston after restaurants started picking it up. This allowed the company to shift their focus from running a scoop shop to producing pints of ice cream for wholesale distribution.