Episode
MFM Mini - How Ben & Jerry’s Turned Misfortune Into Fortune
11:41
Published: Sun Jul 25 2021
Description
Do you like these mini episodes? Tweet your feedback to Shaan (@ShaanVP) & get more short stories like this on his newsletter www.shaanpuri.com. --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas.
Chapters
Two former ice cream scoopers were looking for an alternative to medical school and decided to open their own ice cream shop, despite not knowing much about it.
00:00 - 02:47 (02:47)
Summary
Two former ice cream scoopers were looking for an alternative to medical school and decided to open their own ice cream shop, despite not knowing much about it. They ended up building a successful business and brand, proving that sometimes taking a risk can lead to unexpected success.
EpisodeMFM Mini - How Ben & Jerry’s Turned Misfortune Into Fortune
PodcastMy First Million
Two friends with no formal training in ice cream making founded a scoop shop that failed to attract customers but pivoted to selling their ice cream wholesale to restaurants, eventually building a multi-billion dollar brand.
02:47 - 06:11 (03:23)
Summary
Two friends with no formal training in ice cream making founded a scoop shop that failed to attract customers but pivoted to selling their ice cream wholesale to restaurants, eventually building a multi-billion dollar brand.
EpisodeMFM Mini - How Ben & Jerry’s Turned Misfortune Into Fortune
PodcastMy First Million
Two Vermont hippies started an ice cream brand, turned Pillsbury's mistake on its head and used it as their number one growth driver, and pivoted into the pints business while fighting corporate giants, making their marketing campaign worth talking about.
06:11 - 10:30 (04:19)
Summary
Two Vermont hippies started an ice cream brand, turned Pillsbury's mistake on its head and used it as their number one growth driver, and pivoted into the pints business while fighting corporate giants, making their marketing campaign worth talking about. They advertised in Rolling Stone and asked people to call a number if they want to help them fight against the big corporations.
EpisodeMFM Mini - How Ben & Jerry’s Turned Misfortune Into Fortune
PodcastMy First Million
Sean Puri advises companies to not just limit damage in a crisis, but to turn disadvantages into advantages.
10:30 - 11:06 (00:35)
Summary
Sean Puri advises companies to not just limit damage in a crisis, but to turn disadvantages into advantages. He also invites listeners to subscribe to his newsletter, where he shares more business case studies and stories.