The term "millennial" is often used to refer to a wide range of individuals, but there is a lack of understanding about its true meaning and who it applies to. This lack of understanding can lead to misrepresentations and marketing strategies that are not effective.
The influence of smartphones and social media has made younger millennials differ significantly from older millennials. It is important not to make the same mistake of trying to figure them out too late, as the speed of innovation that happened in the millennial timeline is not going to happen again.