Chapter
Generational misconceptions in marketing
13:32 - 20:16 (06:44)
The marketing industry tends to group individuals from different generations into one box and make assumptions about their behavior and preferences, leading to misconceptions and ineffective targeting of consumers.
Clips
The term "millennial" is often used to refer to a wide range of individuals, but there is a lack of understanding about its true meaning and who it applies to.
13:32 - 17:27 (03:55)
Summary
The term "millennial" is often used to refer to a wide range of individuals, but there is a lack of understanding about its true meaning and who it applies to. This lack of understanding can lead to misrepresentations and marketing strategies that are not effective.
ChapterGenerational misconceptions in marketing
Episode#073 - Theo Watt & Eve Young - The Problem With Millennials
PodcastModern Wisdom
The influence of smartphones and social media has made younger millennials differ significantly from older millennials.
17:27 - 20:16 (02:49)
Summary
The influence of smartphones and social media has made younger millennials differ significantly from older millennials. It is important not to make the same mistake of trying to figure them out too late, as the speed of innovation that happened in the millennial timeline is not going to happen again.