Episode
#073 - Theo Watt & Eve Young - The Problem With Millennials
1:07:15
Published: Mon May 20 2019
Description
Theo Watt and Eve Young are the hosts of the Socials Minds Podcast and Copywriters at Social Chain. We talk about millennials and Gen Z like homogenous groups, but technology and innovation have made it problematic to index generations by 15 year gaps. A person who is 12 will have little in common with someone who is 27, as will a person who is 25 have little in common with someone who is 34. And yet, despite online platforms allowing you to target by age, world view and even household income now, there are those that still tar all millennials, all Gen Z, or worse, millennials and Gen Z together with the same brush. Theo & Eve lay out their issues with the current classification system for young people as a whole and explain exactly why it's not only inaccurate but also damaging to the members of that group. Massive thanks to Social Chain and Video Guy Ollie for letting us use their beautiful studio & podcast setup. Extra Stuff: Follow Eve on Instagram - https://instagram.com/evelilyyoung Check out the Social Minds Podcast - https://podcasts.apple.com/gb/podcast/social-minds-social-media-marketing-answered/id1382785203 Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact
Chapters
Eve and Theo from the Social Minds podcast discuss the challenges faced by millennials in society and industry, and how the people born between 1982 and 1996 are perceived by the press and society.
00:00 - 02:05 (02:05)
Summary
Eve and Theo from the Social Minds podcast discuss the challenges faced by millennials in society and industry, and how the people born between 1982 and 1996 are perceived by the press and society.
Episode#073 - Theo Watt & Eve Young - The Problem With Millennials
PodcastModern Wisdom
The sweeping generalizations about millennials are misguided due to the diversity of the generation and the complexity of the events that occurred during their formative years.
02:05 - 13:32 (11:26)
Summary
The sweeping generalizations about millennials are misguided due to the diversity of the generation and the complexity of the events that occurred during their formative years. Despite this, the industry has adopted these stereotypes as truth and struggles to understand and market to millennials.
Episode#073 - Theo Watt & Eve Young - The Problem With Millennials
PodcastModern Wisdom
The marketing industry tends to group individuals from different generations into one box and make assumptions about their behavior and preferences, leading to misconceptions and ineffective targeting of consumers.
13:32 - 20:16 (06:44)
Summary
The marketing industry tends to group individuals from different generations into one box and make assumptions about their behavior and preferences, leading to misconceptions and ineffective targeting of consumers.
Episode#073 - Theo Watt & Eve Young - The Problem With Millennials
PodcastModern Wisdom
The speaker reflects on how the old guard that criticizes millennials seem to have a poor moral compass and yet were the people who were supposed to guide them.
20:16 - 24:59 (04:43)
Summary
The speaker reflects on how the old guard that criticizes millennials seem to have a poor moral compass and yet were the people who were supposed to guide them. They equate how the old guard treats careers to how they use dating apps.
Episode#073 - Theo Watt & Eve Young - The Problem With Millennials
PodcastModern Wisdom
Despite stereotypes being ubiquitous in advertising in this day and age, there is an increasingly vocal backlash against them, and a growing movement pushing for better representation of minorities, Rana Reeves, a creative director and founder of innovation studio R-squared discusses this paradox of stereotypes in advertising.
25:00 - 33:16 (08:16)
Summary
Despite stereotypes being ubiquitous in advertising in this day and age, there is an increasingly vocal backlash against them, and a growing movement pushing for better representation of minorities, Rana Reeves, a creative director and founder of innovation studio R-squared discusses this paradox of stereotypes in advertising.
Episode#073 - Theo Watt & Eve Young - The Problem With Millennials
PodcastModern Wisdom
Social media companies can track everything a user does online, including personal data such as plans for the weekend or what play they want to see.
33:16 - 43:07 (09:51)
Summary
Social media companies can track everything a user does online, including personal data such as plans for the weekend or what play they want to see. This can have a negative impact on users' mental health, leading to increased cases of depression.
Episode#073 - Theo Watt & Eve Young - The Problem With Millennials
PodcastModern Wisdom
The speaker highlights the harmful impact of social media on body image and discusses how it has allowed people to act meaningfully in campaigns.
43:07 - 48:06 (04:59)
Summary
The speaker highlights the harmful impact of social media on body image and discusses how it has allowed people to act meaningfully in campaigns. They also touch on the issue of influencer marketing and the perception of narcissism associated with it.
Episode#073 - Theo Watt & Eve Young - The Problem With Millennials
PodcastModern Wisdom
The unintended consequences of technology can be damaging if rules aren't put in place beforehand to prevent them, as we've seen with the attention economy.
48:06 - 51:31 (03:25)
Summary
The unintended consequences of technology can be damaging if rules aren't put in place beforehand to prevent them, as we've seen with the attention economy. However, some technologies have been both needed and internalized by the companies that create them.
Episode#073 - Theo Watt & Eve Young - The Problem With Millennials
PodcastModern Wisdom
The speaker discusses concerns around children using technology, such as social media and iPads, at a young age and when it's appropriate to introduce them.
51:31 - 55:32 (04:01)
Summary
The speaker discusses concerns around children using technology, such as social media and iPads, at a young age and when it's appropriate to introduce them.
Episode#073 - Theo Watt & Eve Young - The Problem With Millennials
PodcastModern Wisdom
The rapid pace of technological change has led to new features and guidelines around safe usage of platforms.
55:32 - 1:00:29 (04:57)
Summary
The rapid pace of technological change has led to new features and guidelines around safe usage of platforms. However, the rise of artificial intelligence and the development of features dreamed up by executives at tech companies have led to a possible slowdown of innovation.
Episode#073 - Theo Watt & Eve Young - The Problem With Millennials
PodcastModern Wisdom
The speaker praises Joe Rogan's podcasting style for his effective communication and ability to bring in guests with opposing views for productive discourse.
1:00:29 - 1:05:44 (05:15)
Summary
The speaker praises Joe Rogan's podcasting style for his effective communication and ability to bring in guests with opposing views for productive discourse.
Episode#073 - Theo Watt & Eve Young - The Problem With Millennials
PodcastModern Wisdom
Designers adapt features in technology based on user choices, and it's meant to trigger cognitive biases to improve engagement.
1:05:44 - 1:07:02 (01:18)
Summary
Designers adapt features in technology based on user choices, and it's meant to trigger cognitive biases to improve engagement. However, some people criticize that it triggers the wrong habits and tendencies.