Chapter
Goop's Swag Bags and Affiliate Links
38:55 - 44:32 (05:36)
Goop provides swag bags with items including collagen supplements and fancy hair towels, and there is debate over including affiliate links to these products in press coverage.
Clips
In this podcast episode, the hosts discuss the different theories that explain Goop's success, including the offering of a celebrity lifestyle and selling self-care to women.
38:55 - 40:15 (01:20)
Summary
In this podcast episode, the hosts discuss the different theories that explain Goop's success, including the offering of a celebrity lifestyle and selling self-care to women. They also explore Goop's signature event, In Goop Health, and who attends it.
ChapterGoop's Swag Bags and Affiliate Links
EpisodeGoop
PodcastMaintenance Phase
This episode talks about the In Goop Health Summit where tickets cost between $500 to $4,500 and attract a predominantly white and affluent female crowd who gathered to experience different activities such as aura photography and sound baths.
40:15 - 41:37 (01:21)
Summary
This episode talks about the In Goop Health Summit where tickets cost between $500 to $4,500 and attract a predominantly white and affluent female crowd who gathered to experience different activities such as aura photography and sound baths.
ChapterGoop's Swag Bags and Affiliate Links
EpisodeGoop
PodcastMaintenance Phase
The Goop Summit had a flavored oxygen bar where attendees could wait in line for 45 minutes to breathe in flavored oxygen for 10 minutes.
41:37 - 42:33 (00:56)
Summary
The Goop Summit had a flavored oxygen bar where attendees could wait in line for 45 minutes to breathe in flavored oxygen for 10 minutes. The bar promised to offer health benefits such as detoxifying blood, increasing circulation, and relieving headaches, but the immediate effect was the pleasant scent.
ChapterGoop's Swag Bags and Affiliate Links
EpisodeGoop
PodcastMaintenance Phase
Attendees at a wellness summit are gravitating towards branded potions and elixirs, as well as fresh fruits and vegetables in the food court.
42:33 - 43:44 (01:10)
Summary
Attendees at a wellness summit are gravitating towards branded potions and elixirs, as well as fresh fruits and vegetables in the food court. One of the vendors offers a kale cookies and cream flavor ice cream, which received good ratings and an included affiliate link from People Magazine.
ChapterGoop's Swag Bags and Affiliate Links
EpisodeGoop
PodcastMaintenance Phase
The wellness industry is starting to resemble as seen on TV infomercials, with a focus on gadgets and products that solve minor problems rather than promoting healthier habits.
43:44 - 44:32 (00:48)
Summary
The wellness industry is starting to resemble as seen on TV infomercials, with a focus on gadgets and products that solve minor problems rather than promoting healthier habits. Swag bags at wellness events are filled with collagen supplements, fancy hair towels, and protein bars made by celebrity trainers.