Chapter
How Bacon Went Viral in America
03:13 - 10:05 (06:52)
Discover the tactics Eddie Bernays used to make bacon popular in America, and how it can be applied to other products to increase consumption through popular culture memes.
Clips
The speaker discusses the strange cultural obsession with bacon and its association with toxic masculinity.
03:13 - 03:56 (00:42)
Summary
The speaker discusses the strange cultural obsession with bacon and its association with toxic masculinity.
ChapterHow Bacon Went Viral in America
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
The production company, Beach Nut Packing Company, noticed that their bacon sales were starting to dip during the thinness craze of the 1920s, but with the help of (supposed) marketing expert, Eddie Bernays, they were able to increase bacon's popularity and sales by making it a "cool" and trendy food.
03:56 - 05:25 (01:28)
Summary
The production company, Beach Nut Packing Company, noticed that their bacon sales were starting to dip during the thinness craze of the 1920s, but with the help of (supposed) marketing expert, Eddie Bernays, they were able to increase bacon's popularity and sales by making it a "cool" and trendy food.
ChapterHow Bacon Went Viral in America
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
Edward Bernays, the father of modern PR, was hired to increase sales for bacon in the 1920s by calling it the "perfect breakfast food" and convincing doctors to lie about its health benefits.
05:25 - 06:52 (01:27)
Summary
Edward Bernays, the father of modern PR, was hired to increase sales for bacon in the 1920s by calling it the "perfect breakfast food" and convincing doctors to lie about its health benefits.
ChapterHow Bacon Went Viral in America
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
The concept of lying about something being healthy for consumers' benefit has been around for many years, even before Edward Bernays.
06:52 - 08:46 (01:53)
Summary
The concept of lying about something being healthy for consumers' benefit has been around for many years, even before Edward Bernays. However, Bernays was the first person to deliberately utilize this tactic for corporate gain and to be successful in it.
ChapterHow Bacon Went Viral in America
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
Consuming processed meats like bacon can increase the risk of bowel cancer by 18% over a lifetime, according to the World Health Organization.
08:46 - 10:05 (01:18)
Summary
Consuming processed meats like bacon can increase the risk of bowel cancer by 18% over a lifetime, according to the World Health Organization. In addition, it causes an additional 34,000 worldwide cancer deaths a year.