Episode
Part Two: Edward Bernays: The Founding Father of Lies
56:19
Published: Thu Jul 25 2019
Description
In part two, Robert is joined again by Jamie Loftus to continue discussing Edward Bernays, a pioneer in public relations, propaganda and lying. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Chapters
The speaker expresses sympathy for those who can't stand the sound of other people chewing, acknowledging that it can be bothersome at times.
00:00 - 03:13 (03:13)
Summary
The speaker expresses sympathy for those who can't stand the sound of other people chewing, acknowledging that it can be bothersome at times. However, they encourage everyone to remember that free entertainment may come with occasional background noises like eating sounds.
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
Discover the tactics Eddie Bernays used to make bacon popular in America, and how it can be applied to other products to increase consumption through popular culture memes.
03:13 - 10:05 (06:52)
Summary
Discover the tactics Eddie Bernays used to make bacon popular in America, and how it can be applied to other products to increase consumption through popular culture memes.
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
This podcast discusses how medical experts in the past were promoting the consumption of bacon without completely understanding the negative effects it could have on health, resulting in medical misinformation.
10:05 - 14:01 (03:55)
Summary
This podcast discusses how medical experts in the past were promoting the consumption of bacon without completely understanding the negative effects it could have on health, resulting in medical misinformation.
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
The speakers discuss problematic quotes from Friedrich Nietzsche that are often used by far-right groups to promote their agenda, and why it is important to analyze their context.
14:01 - 22:29 (08:27)
Summary
The speakers discuss problematic quotes from Friedrich Nietzsche that are often used by far-right groups to promote their agenda, and why it is important to analyze their context.
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
The speaker reflects on their scout master who was an expert woodsman and worked for Raytheon, expressing concerns about the morality of the company
22:29 - 26:05 (03:36)
Summary
The speaker reflects on their scout master who was an expert woodsman and worked for Raytheon, expressing concerns about the morality of the company
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
Scholar Walter Lippman was highly critical of the propaganda techniques used by figures like Edward Bernays and their impact on public opinion and peacetime endeavors, despite both men being known as pioneers in the field.
26:05 - 31:01 (04:55)
Summary
Scholar Walter Lippman was highly critical of the propaganda techniques used by figures like Edward Bernays and their impact on public opinion and peacetime endeavors, despite both men being known as pioneers in the field.
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
Edward Bernays, the father of modern day public relations, advised his clients to ignore the needs of the local workers while promoting the health benefits of bananas for a fruit company, United Fruit.
31:01 - 37:01 (05:59)
Summary
Edward Bernays, the father of modern day public relations, advised his clients to ignore the needs of the local workers while promoting the health benefits of bananas for a fruit company, United Fruit.
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
Edward Bernays suggested that United Fruit launch a media campaign to influence the US government's policy on land expropriation in Guatemala.
37:01 - 42:03 (05:01)
Summary
Edward Bernays suggested that United Fruit launch a media campaign to influence the US government's policy on land expropriation in Guatemala. The company then employed several tactics to villainize Guatemalan President Jacobo Arbenz, including financing journalist trips to the country.
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
The misunderstanding of socialism and communism are explored in relation to the events that took place in Guatemala in the 20th century and how the misuse of these terms continues today.
42:03 - 47:29 (05:26)
Summary
The misunderstanding of socialism and communism are explored in relation to the events that took place in Guatemala in the 20th century and how the misuse of these terms continues today.
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
In this episode, the speaker shares their experience of traveling through Guatemala and witnessing the aftermath of the country's genocide through the eyes of its people.
47:29 - 51:27 (03:57)
Summary
In this episode, the speaker shares their experience of traveling through Guatemala and witnessing the aftermath of the country's genocide through the eyes of its people.
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
The speaker points out a blind spot in society that allows for intentional erasure, making it easier to ignore the way people live.
51:27 - 54:59 (03:31)
Summary
The speaker points out a blind spot in society that allows for intentional erasure, making it easier to ignore the way people live. She talks about the irony of Pulitzer Prize winners entering PR and how society often forgets or ignores the dangers present in their everyday lives.
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
A discussion on the importance of knowing slang terms in other countries and how they may differ from your own, with a specific mention of the UK term "fanny" causing confusion in the US.
54:59 - 57:59 (02:59)
Summary
A discussion on the importance of knowing slang terms in other countries and how they may differ from your own, with a specific mention of the UK term "fanny" causing confusion in the US.
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
Robert Evans promotes t-shirts featuring the Behind the Bastards brand, as well as teases an upcoming ad, in this episode's conclusion.
57:59 - 59:12 (01:13)
Summary
Robert Evans promotes t-shirts featuring the Behind the Bastards brand, as well as teases an upcoming ad, in this episode's conclusion.