Chapter
How Communication Works on a Brain Level
1:14:24 - 1:20:30 (06:06)
The goal of communication is to create similar brain activity in both the speaker and listener. The more a person comprehends a story, the more similar their brain activity is to the brain of the speaker.
Clips
Through the use of functional magnetic resonance imaging, researchers found that the better a listener understood a story, the more similar their brain activity was to the storyteller's.
1:14:24 - 1:16:56 (02:32)
Functional Magnetic Resonance Imaging
Summary
Through the use of functional magnetic resonance imaging, researchers found that the better a listener understood a story, the more similar their brain activity was to the storyteller's.
ChapterHow Communication Works on a Brain Level
Episode#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
PodcastModern Wisdom
In order to be an effective communicator, it is important to inculcate the same brain activity in the listener's brain as the speaker is experiencing while telling the story.
1:16:56 - 1:20:30 (03:33)
Communication
Summary
In order to be an effective communicator, it is important to inculcate the same brain activity in the listener's brain as the speaker is experiencing while telling the story. Neural coupling is the end goal of communication and is achieved when the listener's brain resonates with the speaker's brain activity.