Chapter
How Companies Can Create Underappreciated Value
46:04 - 54:11 (08:07)
The worst thing a company can do is to create underappreciated value, where they manufacture something without allowing people to realize how great it is. Some companies get it worryingly wrong by essentially playing back to people things that they shouldn't know or didn't need to know, which can attach more significance to the results.
Clips
The perception of value is crucial in both business and dining.
46:04 - 49:20 (03:16)
Summary
The perception of value is crucial in both business and dining. While quality is essential, tangential factors like design, service, and presentation can enhance or detract from the overall experience, ultimately determining the success or failure of a product or restaurant.
ChapterHow Companies Can Create Underappreciated Value
EpisodeE165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
PodcastThe Diary Of A CEO with Steven Bartlett
The founder of La Perla would make all of the lingerie with her hands using Golden Scissors, and every woman in their warehouse has an overseer to ensure perfection in the garments.
49:20 - 50:45 (01:24)
Summary
The founder of La Perla would make all of the lingerie with her hands using Golden Scissors, and every woman in their warehouse has an overseer to ensure perfection in the garments. The story of the Golden Scissors should be shared more to distinguish from cheaper lingerie brands, and there is a question of how much reality should be shown during tours of the warehouses.
ChapterHow Companies Can Create Underappreciated Value
EpisodeE165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
PodcastThe Diary Of A CEO with Steven Bartlett
The host discusses a marketing trick for naming products after people to instil a sense of heritage and value, but warns against companies going too far and overstepping personal boundaries.
50:45 - 54:11 (03:26)
Summary
The host discusses a marketing trick for naming products after people to instil a sense of heritage and value, but warns against companies going too far and overstepping personal boundaries. They then share a personal experience of receiving an email from a gym CEO shortly after registering.